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Nestlé Professional is Launching Planetpro to Help Customers Navigate the Sustainability Business Challenge

Nestlé Professional®, Nestlé’s Out-of-Home business, is proud to announce the launching of its digital magazine, Planetpro, which will cover a range of environmental topics that are closely tied to the foodservice industry. By sharing this information, Nestlé Professional®, aims to help customers understand the sustainability and climate change challenges and help identify improvements to their businesses to reduce their environmental impact. 

Reinhold Jakobi, Global Head of Nestlé Professional® Strategic Business Unit, knows how challenging it is in the foodservice industry. “We understand how difficult it is to work in the Out-of-Home industry right now. There are many business challenges and we are looking to help our customers find practical ways to optimise their sustainable business practices.  Sharing our applied knowledge on sustainability is just one way we can help to make more possible.” 

To build the first edition of PlanetproNo Time to Waste, Nestlé Professional®, has leveraged their global packaging, chef and sustainability experts, to gather key information and create simple tips on how to reduce restaurant waste and maximise resources.   

“It has been a pleasure working with the cross-functional team of experts to develop relevant and timely content for our first Planetpro”, said Jean-Jacques Lerouge, Sustainability Manager for Nestlé Professional®. “Gathering information and practical tips to help the foodservice community reduce their environmental impact is a personal passion of mine.  I am proud to be able to share some of our knowledge to help make the planet a better place.”

For more information about Nestlé Professional® Planetpro, please contact your local market representative

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News

Lapland Smoked Trout

Lapland Smoked Trout

 A dinner in the Arctic wilderness. 
By Luis Soto Villalta.

 History 

Smoked fish is an ancestral tradition in the Nordic countries. The Sami people have been living in the Arctic since before the last Ice Age. They used to complement the reindeer diet with fish such as salmon, trout, or Arctic char. 

The most common methods for preserving meat and fish have been drying and smoking. The Sami people had a nomadic lifestyle based on following the reindeer herds. This lifestyle made them improvise simple, but effective cooking and smoking systems. 

When sledging on the frozen lakes, the inhabitants of Lapland used to fish through a hole in the ice. They smoked the fish for instant eating or storage. This tradition has survived to present days. 

Fishing

 During my stay in Lapland managing Kvikkjokk Fjällcenter, I had the opportunity to carry out some winter expeditions on the frozen lakes of the area. When we located a good fishing place after a couple of hours on a snowmobile or dogsled, we stopped to prepare all necessary for fishing and dining. 

 Mushing in Lapland. 

 First, we shoveled the top snow, then with a large drill we drilled the ice down to the water. For ice fishing, we use a short fishing rod, about half a meter long. When a fish bites and is brought to the surface the temperature difference kills it quickly. 

Ice fishing in Lapland. 

Ingredients for 2 Servings

2 trout fillets
2 tablespoons salt
1 teaspoon pepper
1 lemon 

Preparations 

Once the fishing is over, clean the fish. Prepare the smaller pieces for grilling and fillet and clean of their spines the larger trouts. 

Before this, light a good fire delimited with stones. The most used firewood is birch because of its plenty in Lapland. Its bark is also great for starting a fire. Form a pyramid with branches and then place the birch bark at its base. Cut the thicker logs into two or four pieces lengthways before placing on the fire. 

Smoking 

The fillets are then fixed in perforated wooden planks with small stakes, as the image at the next page shows. Once we fix the fillets, we season them with salt and pepper. If desired, add pressed lemon, although the Samis only seasoned with salt. 

Afterwards, sunk the boards into the ground, surrounding the fire. They should be far enough away so that the trouts do not roast, but close enough to give them the smoke and some heat. As a reference 20-25 cm from the fire and outside the outer edge of the campfire. The firewood should burn in the mid-flame and not on embers. 

Smoke for about 1 hour. 

Suovasguolle Lapp smoked fish.

Waiting for the dinner

We can enjoy the beautiful arctic nature while our trout is being smoked. Another good option is to cook a Lapp coffee and grill the smaller fish. 

Lapp coffee 

As an appetizer, we will put our teeth to the test with some gåjkkebierggo or dried reindeer meat. A “hard” speciality considered as a Delicatessen in Lapland. 

Serving

To serve our smoked trout, we use the same wooden planks where we smoked it, instead of plates. We only need to remove the wooden stakes. 

Images from Business Finland. 


About the Author

My mother and grandfather introduced me to professional cooking. As people say in Spain: I learned to cook from the bottom of my mother’s skirt. The tradition in the family comes from my grandfather when he founded the first restaurant of the family in 1916. I have later studied both professional cooking and hotel management. I focused my career on kitchen and accommodation management, especially in the rural environment and the wilderness.

Luis Soto Villalta
https://desoto.eu

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Company / Partner Congress Country GCC National News Press Releases

Le Nouveau Chef the Official Worldchefs Clothing Partner

Le Nouveau Chef the Official Worldchefs Clothing Partner 

  • Le Nouveau Chef has joined as the official Worldchefs clothing partner.
  • Founded in the Netherlands in 1986, this family business has been providing chefs and other professionals in the food and hospitality industry with premium wear.
  • Le Nouveau Chef will be creating a personalized line of official Worldchefs wear with organic, Fairtrade and recycled materials.


Paris, 28th of September 2020 – It’s a beautiful thing when two premium organizations come together. Both with an interest in innovation, sustainability and above all, the highest quality. 

Le Nouveau Chef was founded in the Netherlands in 1986. Ever since, this family business has been providing chefs and other professionals in the food and hospitality industry with premium wear. This means over 35 years of expertise, innovation and experience in balancing practicality and style.

As the official Worldchefs clothing partner, Le Nouveau Chef will be creating a personalized line of Worldchefs wear with organic, Fairtrade and recycled materials. Their Chef jackets are made in Europe from high quality sustainable European fabric featuring innovative TENCEL fiber, with high moisture absorption, reduced bacterial growth and the very best skin-sensory experience.

Le Nouveau Chef will also be the official chefs wear outfitter of the Global Chefs Challenge Finals, providing competitors with the best performance all day long.

“We are extremely excited about this new partnership with Le Nouveau Chef,” says Ragnar Fridriksson, Worldchefs Managing Director. “We are looking forward to providing our members with uniforms that are modern and fresh design, made with top quality fabrics and with highest environmental standards.”

For more information and to explore the Le Nouveau Chef product line, visit www.lenouveauchef.com.

-end-

ABOUT WORLDCHEFS 

The World Association of Chefs’ Societies, known as Worldchefs, is a dynamic global network of 110 chef associations worldwide. A leading voice in hospitality, Worldchefs carries 91 years of history since its founding at the Sorbonne by the venerable Auguste Escoffier. Representing a mobilized international membership of culinary professionals, Worldchefs is committed to advancing the profession and leveraging the influence of the chef jacket for the betterment of the industry and humanity at large.

Worldchefs is dedicated to raising culinary standards and social awareness through four core focus areas:

Education – Worldchefs offers support for education and professional development through the landmark Worldchefs Academy online training program, a diverse network of Worldchefs Education Partners and curriculums, and the world’s first Global Hospitality Certification recognizing on-the-job skills in hospitality; 

Networking – Worldchefs connects culinary professionals around the globe through their online community platform and provides a gateway for industry networking opportunities through endorsed events, Worldchefs Village, and the biennial Worldchefs Congress & Expo;

Competition – Worldchefs sets global standards for competition rules and endorsement of key culinary competitions worldwide, provides Competition Seminars and assurance of Worldchefs Certified Judges, and operates the prestigious Global Chefs Challenge;

Humanitarianism & Sustainability – Worldchefs Feed the Planet and World Chefs Without Borders programs relieve food poverty, deliver crisis support, and promote sustainability across the globe.

For more information about Worldchefs, visit us at www.worldchefs.org.

____________________________________________________________________

For any media inquiries, contact: 

Clare Pettersson

Communications Manager, Worldchefs

[email protected]

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Country National News Press Releases

Iran Hotel Trains Kitchen Brigade with Worldchefs Academy During COVID-19

Iran Hotel Trains Kitchen Brigade with Worldchefs Academy During COVID-19


Paris, 28th of September 2020 – Worldchefs Academy announced today that thanks to the efforts of the Iran Food and Beverage Association (IFBA) www.iranfba.com sharing the online educational opportunity available with Worldchefs Academy at www.worldchefsacademy.com, Hotels and Restaurants in Iran were encouraged to take action to create a positive training experience during the COVID-19 global pandemic.

 

As a result, General Manager Hesam Behzadnia of 5 Star Zandiyeh Hotel in Shiraz, Iran www.zandiyehhotel.com announced that 20 kitchen staff had successfully passed the Worldchefs Academy Pre-Commis Chef Course. IFBA President Mohammadreza Ghasemi Dashtestan, stated eagerly ”We need to share this great experience with Worldchefs!”

 

Worldchefs President Thomas Gugler stated, “I would like to personally thank the Iran Food and Beverage Association for their support in promoting Worldchefs Academy and for being a proud member of Worldchefs.” He further stated, “As we share the Worldchefs opportunities available for training and certification, we will continue to impact our global culinary profession in a positive way.”

 

For more information, contact: [email protected]                                                                      


                  



-end

ABOUT WORLDCHEFS 

The World Association of Chefs’ Societies, known as Worldchefs, is a dynamic global network of 110 chef associations worldwide. A leading voice in hospitality, Worldchefs carries 91 years of history since its founding at the Sorbonne by the venerable Auguste Escoffier. Representing a mobilized international membership of culinary professionals, Worldchefs is committed to advancing the profession and leveraging the influence of the chef jacket for the betterment of the industry and humanity at large.

Worldchefs is dedicated to raising culinary standards and social awareness through four core focus areas:

Education – Worldchefs offers support for education and professional development through the landmark Worldchefs Academy online training program, a diverse network of Worldchefs Education Partners and curriculums, and the world’s first Global Hospitality Certification recognizing on-the-job skills in hospitality; 

Networking – Worldchefs connects culinary professionals around the globe through their online community platform and provides a gateway for industry networking opportunities through endorsed events, Worldchefs Village, and the biennial Worldchefs Congress & Expo;

Competition – Worldchefs sets global standards for competition rules and endorsemetn of key culinary competitions worldwide, provides Competition Seminars and assurance of Worldchefs Certified Judges, and operates the prestigious Global Chefs Challenge;

Humanitarianism & Sustainability – Worldchefs Feed the Planet and World Chefs Without Borders programs relieve food poverty, deliver crisis support, and promote sustainability across the globe.

For more information about Worldchefs, visit us at www.worldchefs.org.

____________________________________________________________________

For any media inquiries, contact: 

Clare Pettersson

Communications Manager, Worldchefs

[email protected]

Categories
Company / Partner News

VanDrie Group Renews as a Worldchefs Premium Partner

VanDrie Group Renews as a Worldchefs Premium Partner

  • VanDrie Group, a world market leader in veal, has renewed as a Worldchefs Premium Partner.
  • The family-owned business has been a Worldchefs Partner since 2000. With more than 25 companies, VanDrie employs approximately 2,500 people.
  • VanDrie strives to use their position as a world market leader to advance the industry and drive innovation solutions towards sustainability.


Paris, 21st of September 2020 – Worldchefs is pleased to announce a renewed partnership with VanDrie Group, a world market leader in veal and valued Worldchefs Premium Partner since 2000.

The Dutch-owned VanDrie Group is a company built on family traditions. In the early 1960s, Jan van Drie purchased his first newborn calf for fattening. Today, with more than 25 companies, the group is the largest integrated veal producer in the world, employing approximately 2,500 people.

The VanDrie Group produces veal and beef products, calf feed, dairy products and calfskins with a circular approach into its policy. Monitored by Safety Guard, a unique integral chain management system, approximately 1.5 million calves are processed each year, more than 95% of which are exported all around the world.

VanDrie strives to use their position as a world market leader to advance the industry. At home and abroad, VanDrie is committed to delivering healthy, sustainable and animal-friendly food production. Their Research and Development department works on solutions and innovations that benefit animal welfare, the environment and veal farmers. Partners in the Regio Foodvalley Agricultural Network, VanDrie is helping to drive innovation in the sector.

The VanDrie Group focuses on aspects of sustainability as well as the versatility of veal, putting less traditional cuts in the spotlight. By providing recipes and special preparation methods, they continue to express their commitment to using all parts of the calf, and educating the public about lesser known cuts. 

“We are extremely proud to continue our longstanding partnership with the VanDrie Group,” says Ragnar Fridricksson, Worldchefs Managing Director. “As a company driven by family values, they are very committed to farming traditions with sustainable agriculture and animal welfare at the heart of their operations. They care greatly about culinary traditions, where veal plays a major role in modern gastronomy, classic cuisine and traditional local dishes. We look forward to continue our common efforts to educate young professionals on the use and qualities of different veal cuts and preparations.” 

Of the partnership, Patricia van Krieken of the VanDrie Group shared:

“Our collaboration goes back to the year 2000 – the first time we saw the chefs from all over the world together in the Netherlands and were allowed to present ourselves. Since then, we have followed the developments of Worldchefs and have been a Premium Partner for a number of years. It’s great to be able to experience how the organization is committed worldwide. It is rightly an organization for chefs without borders. Who you are, what you do, how you do it, what vision you have: Worldchefs embraces you and takes you along in their mission to improve the culinary standards of world cuisine. They build a global network every day, providing a platform for chefs to challenge each other during competitions and lift each other to a higher platform. Highly appreciative of their pioneering work to develop culinary education programs with Global Culinary Certification. As a Premium Partner we feel highly valued and the organization is constantly looking for connections, opportunities and exposure for the company and the product.”


For more information on VanDrie and their products, visit www.vandriegroup.com.

To read about their work with the Regio Foodvalley Agricultural Network, click here.

To discover new meat cuts and recipes, download their interactive Vealcuts app.

-end-

ABOUT WORLDCHEFS 

The World Association of Chefs’ Societies, known as Worldchefs, is a dynamic global network of 110 chef associations worldwide. A leading voice in hospitality, Worldchefs carries 91 years of history since its founding at the Sorbonne by the venerable Auguste Escoffier. Representing a mobilized international membership of culinary professionals, Worldchefs is committed to advancing the profession and leveraging the influence of the chef jacket for the betterment of the industry and humanity at large.

Worldchefs is dedicated to raising culinary standards and social awareness through four core focus areas:

Education – Worldchefs offers support for education and professional development through the landmark Worldchefs Academy online training program, a diverse network of Worldchefs Education Partners and curriculums, and the world’s first Global Hospitality Certification recognizing on-the-job skills in hospitality; 

Networking – Worldchefs connects culinary professionals around the globe through their online community platform and provides a gateway for industry networking opportunities through endorsed events, Worldchefs Village, and the biennial Worldchefs Congress & Expo;

Competition – Worldchefs sets global standards for competition rules and endorsement of key culinary competitions worldwide, provides Competition Seminars and assurance of Worldchefs Certified Judges, and operates the prestigious Global Chefs Challenge;

Humanitarianism & Sustainability – Worldchefs Feed the Planet and World Chefs Without Borders programs relieve food poverty, deliver crisis support, and promote sustainability across the globe.

For more information about Worldchefs, visit us at www.worldchefs.org.

____________________________________________________________________

For any media inquiries, contact: 

Clare Pettersson

Communications Manager, Worldchefs

[email protected]

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Company / Partner Country News Press Releases

Tune into Tea Inspired Wisdom on the World’s First Tea Radio

Sri Lanka · 17 September 2020 · Tune into Tea Inspired Wisdom on the World’s First Tea Radio  

Taking the art of tea to new heights and setting new standards in the world of tea, Dilmah Tea has pioneered the concept of Tea Radio; an international radio channel dedicated to the world’s most popular beverage – tea. Among the hits of yesteryear and timeless grooves are podcasts featuring tea inspired professionals, including Managing Director of the World Association of Chefs’ Societies. 

 

Chef Fridriksson has over 23 years of experience in the food and beverage industry as a Chef, is a published author of food and wine literature, and is an established food photographer. In addition to this, he has been the member of multiple tasting panels in renowned, global gastronomy competitions. He is also the Founding Managing Director of Passionfood, a monthly publication that covers the subject of gourmet dining.

Tune into his thoughts on pairing food with tea, the tunes that get him grooving and more wisdom, here.

 

ABOUT WORLDCHEFS 

The World Association of Chefs’ Societies, known as Worldchefs, is a dynamic global network of 110 chef associations worldwide. A leading voice in hospitality, Worldchefs carries 91 years of history since its founding at the Sorbonne by the venerable Auguste Escoffier. Representing a mobilized international membership of culinary professionals, Worldchefs is committed to advancing the profession and leveraging the influence of the chef jacket for the betterment of the industry and humanity at large.

Worldchefs is dedicated to raising culinary standards and social awareness through four core focus areas:

Education – Worldchefs offers support for education and professional development through the landmark Worldchefs Academy online training program, a diverse network of Worldchefs Education Partners and curriculums, and the world’s first Global Hospitality Certification recognizing on-the-job skills in hospitality; 

Networking – Worldchefs connects culinary professionals around the globe through their online community platform and provides a gateway for industry networking opportunities through endorsed events, Worldchefs Village, and the biennial Worldchefs Congress & Expo;

Competition – Worldchefs sets global standards for competition rules and endorsement of key culinary competitions worldwide, provides Competition Seminars and assurance of Worldchefs Certified Judges, and operates the prestigious Global Chefs Challenge;

Humanitarianism & Sustainability – Worldchefs Feed the Planet and World Chefs Without Borders programs relieve food poverty, deliver crisis support, and promote sustainability across the globe.

 

For more information about Worldchefs, visit us at www.worldchefs.org.

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News

Michelin to launch ‘digital-only’ 2021 Guide in January

Michelin to launch ‘digital-only’ 2021 Guide in January

By James McAllister
08-Sep-2020 – Last updated on 08-Sep-2020 at 09:04 GMT

The 2021 Michelin star revelation ceremony will be held next year on January 25, rather than next month as originally planned.

All the new Michelin stars will be unveiled at the event at The Dorchester Hotel in London, which will be designed to highlight the resilience, quality and potential of the industry across the UK and Ireland.

The event will also mark the launch of the Michelin Guide Great Britain and Ireland 2021.

Michelin says the decision to move the publication and launch from the usual October date will not only allow time for the hospitality industry to get back on its feet, but will also allow it more time to prepare ‘a full and comprehensive guide’ for its readers.

The ‘digital-only publication’ will ‘take into account industry recovery from Covid-19’ and ‘offer users more modern and engaging resources’ via the Michelin app and online.

“Our inspectors are eating out and supporting the industry across Great Britain and Ireland,” says Gwendal Poullennec, international director of the Michelin Guides.

“Moving the event to January and launching a digital-only guide gives us the time we need to be fair to restaurateurs and to ensure the consistent, expert advice our customers demand.

“Restaurants have been through challenges we previously couldn’t even have imagined – and I want to applaud chefs and owners for the passion, ingenuity and entrepreneurship they have shown this year.”

Michelin had originally planned​ to invite members of the public to its star revelation event for the first time this year at an event that had been due to take place at London’s Camden Roundhouse on 19 October 2020.

While full details will not be available until closer to the event date, Michelin has suggested that the 2021 revelation ceremony will be accessible both in person and digitally


This article was originally published in Big Hospitality.

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News

Castilian Roasted Suckling Pig

Castilian Roasted Suckling Pig

A millenary speciality roasted in a wood-fired oven.
By Luis Soto Villalta.

History

Thinking about pig breeding was common in the Iberian culture, it is also logical to think that Iberian people could have roasted suckling pig in the pre-Roman era. However, the oldest graphic sources are from Latin origin. In fact, the suckling pig appears as a gourmet speciality in Roman pictures.

This all suggests that roasted suckling pig began to spread among the Iberian-Roman people between the 1st and 5th centuries AD.

During the Muslim occupation between the 8th and 15th centuries, its popularity declined over the majority of the Iberian Peninsula but not over the Norther Christian Kingdoms.

Some centuries later, it was in “Casa Cándido” in Segovia when the fame of the Castilian roast suckling pig spread throughout Spain and then to the rest of the world because the tourist boom of the 60s. Cándido started his business in 1930, although the inn had been operated since 1860.

Another internationally famous restaurant whose speciality is roast suckling pig is “Casa Botín”, in Madrid. Founded in the 17th century, its wood-burning oven has never been turned off since then, remaining 365 days a year ready to roast.

How to Prepare

Ingredients for 6-8 servings:

  • 1 suckling pig 4,5 to 5 kg. 
  • 1 ½ litre water. 
  • 2 tablespoons coarse salt. 
  • About 150 ml pork lard. 
Preparing the wood-fired oven. 

Preparing the oven:

You can use any wood-burning oven for pizzas or roasts. 

Use pine or birch wood for lighting because they burn faster. Once lit, use oak or holm oak wood because they are harder and more aromatic, they burn more slowly. 

The interior of the oven must be at 225°C because when we introduce the piglet the temperature drops to 200°C. If it is not a big oven, heat it up 4-5 hours before roasting the suckling pig. If it is a big oven, heat it up the night before. 

You must leave enough embers to roast the suckling pig for two hours. Do not introduce firewood during the roasting. It is better to leave extra embers so that there is no lack of heat. In this case, the suckling pig can be covered with aluminium foil to prevent it from becoming over-roasted. 

Roasting the suckling pig:

It must be clean and empty, open at the belly halfway, from the head to the end of the spine. It does not have to be completely split, but open like a book. 

Place it on a baking tray if it is possible in a clay one. Must be with the ribs facing upwards with a few slats underneath so that the crust does not stick to the tray. Salt it with coarse salt and put a litre of water on the tray and half litre between the ribs. 

Place the tray about 30 centimetres away from the embers. 

Roast the piglet for one hour, sprinkling with the roasting liquid. 

After one hour, turn it over and prick it with a fork to release the water it has absorbed under the crust. 

Brush with the pork lard. 

Wrap the ears and tail with aluminium foil and put the piglet back into the oven. 

Roast for about one more hour, until the crust is golden and crunchy. 

Serving:

Take the baking tray out of the oven and cut the suckling pig with the edge of a flat plate with quick hits. Cut and serve portions of about 600 to 800 gr. 

It can be served with salad or potatoes to your choice. 


About the Author

My mother and grandfather introduced me to professional cooking. As people say in Spain: I learned to cook from the bottom of my mother’s skirt. The tradition in the family comes from my grandfather when he founded the first restaurant of the family in 1916. I have later studied both professional cooking and hotel management. I focused my career on kitchen and accommodation management, especially in the rural environment and the wilderness.

Luis Soto Villalta
https://desoto.eu

 

Categories
News

Alshaya Group join forces with WEF to support a sustainable future across MENA

Alshaya Group join forces with WEF to support a sustainable future across MENA

Through its membership of the World Economic Forum’s Regional Action Group for the Middle East and North Africa (RAG MENA), Alshaya Group this week (14th September 2020) joined a group of government, business and civil society leaders from across the region to endorse the Principles of Stakeholder Capitalism for the Middle East and North Africa which are designed to inform an inclusive, sustainable and resilient recovery for the region.

The full text of the WEF news release can be found here.

The seven principles outlined in the WEF announcement are:

1. Crafting inclusive economic policies and a new social contract
2. Stimulating economic integration
3. Reshaping education systems
4. Harnessing the Fourth Industrial Revolution
5. Promoting environmental sustainability
6. Mitigating global health risks
7. Committing to good and agile governance

Commenting , Mohammed Alshaya, Executive Chairman of Alshaya Group said: “The Alshaya Group is very proud to be a signatory of the seven ‘Principles of Stakeholder Capitalism’ that can guide the MENA region as we respond collectively to new challenges in a new era. As regional leaders we share a common responsibility to help shape a dynamic, inclusive, sustainable and prosperous future that benefits society as a whole.”

WEF announced the initiative on Monday 14th September 2020.


This article was originally published here. Learn more about Alshaya Group, visit www.alshaya.com/en.

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News

Why Upfield Launched Its A Better Plant-Based Future Campaign

Why Upfield Launched Its A Better Plant-Based Future Campaign

We catch up with Dr Jeanette Fielding, Chief Corporate Affairs and Communications Officer at Upfield, to discover the motivation behind its new A Better Plant-Based Future campaign

What was the trigger for launching A Better Plant-Based Future?

At Upfield, we’re on a mission to a Better Plant-Based Future. Transformation of the food system is vital.

The current food system, which relies heavily on mass meat and dairy farming for consumption, is not sustainable. People around the world are beginning to make more informed decisions about the foods they are putting into their body, decreasing their meat and dairy intake, and embracing plant-based foods for health, sustainability and ethical reasons.

As the world’s largest plant-based nutrition company, we have a part to play by offering consumers a range of plant-based foods, including our iconic plant-based butter, margarines, plant-based spreads and vegan cheeses.

But it’s not a mission we’re driving alone.

As well as offering consumers great plant-based alternatives to dairy, A Better Plant Based Future docu-series was our way of giving a platform to four (for now) inspirational pioneers who are championing a plant-based diet and who are showing daily why it is so important to contribute to a healthier, more environmentally sustainable world for all.

Can you explain the campaign in a nutshell?

A Better Plant-Based Future is about challenging people to embark on their own individual healthy, sustainable eating journeys and reduce the environmental impact of their dietary habits.

We wanted to encourage people to try going plant-based for a day so that they could see how accessible, affordable and familiar it can be through making simple plant-based swaps for meat and dairy products.

Our mini docu-series showcases four plant-based pioneers; in the UK, the founder of the vegan Green Gazelles Rugby team and The Vegan Nigerian – a chef who runs plant-based cooking workshops on Nigerian traditional dishes.

In the US, a vegan butcher brother and sister duo in Minneapolis who are making vegan equivalents of the foods we love to eat, and a soul food vegan chef in Compton, LA.

They all share a common vision of making plant-based diets accessible, without making compromises on taste or tradition.

Every dietary change is valuable, and people can start anywhere. We are fans of simple swaps, whether that’s switching out dairy butter for a plant-based butter or margarine like Flora or Flora Plant when baking a cake, or using Violife vegan cheese to sprinkle over pasta.

Brendon, founder of the vegan Green Gazelles Rugby team © Upfield

Brendon, founder of the vegan Green Gazelles Rugby team © Upfield

You haven’t always been a plant-focused company – when and why did you decide to make the transition? 

Our company has been a leader in plant-based spreads from the very beginning.

In recent years, we have focused on developing our plant-based margarines, butters, creams and vegan cheeses with an emphasis on great taste, allowing consumers to make ethical, healthy and sustainable food choices. Our focus is also to do this with natural ingredients.

Although we have always relied on plants for our products, our formation as a new company two years ago gave us the opportunity to drive a better plant-based future as our raison d’être, updating our product portfolio and advocacy to champion plant-based innovation.

What kind of response did you get when Flora turned into a fully plant-based brand?

When we decided to relaunch Flora as 100% plant-based, we knew that we would find a welcome audience in the ever-growing consumer base in the UK who identify as vegan. However, we also wanted to support caterers in facing the challenge of removing concerns around allergens in the kitchen.

We trialled the new range with Alexis Gauthier, chef patron of Michelin-starred London restaurant Gauthier Soho, and we were overjoyed with the warm response from classically trained French chefs who were just as delighted by our new product as we were.

What role do you think that larger companies can play in nurturing and supporting smaller vegan businesses? How do the two live alongside each other well?

Collaboration between the growing network of plant-focused and vegan businesses is ultimately to the benefit of all.

We are inspired by the work that small businesses and plant-based entrepreneurs are doing, and the docu-series we produced for A Better Plant Based Future celebrates this. We are privileged to be able to give this platform to people who are doing amazing things in this space.

Ultimately, we’re all part of the same ecosystem – the plant-based movement as a whole. We have shared goals around health and sustainability, and we all have a part to play in encouraging consumers to opt for more sustainable and healthy products by reducing their meat and dairy intake.

Lemel, a soul food vegan chef in Compton, LA, is an ambassador for A Better Plant-Based Future. © Upfield

Lemel, a soul food vegan chef in Compton, LA, is an ambassador for A Better Plant-Based Future. © Upfield

What actions are Upfield taking to ensure its products are more sustainable?

As a sustainable business, we need to monitor, understand, and correctly communicate the impact of the foods we produce. That is why we work with Quantis, an international sustainability consultancy specialising in environmental measurement. They conducted Life Cycle Assessments (LCAs) for many our products, so we can track the carbon emissions, land use and water use connected with our products.

Based on a large scale LCA, assessing our plant-based margarines across 21 European and North American markets, Quantis concluded that our products have a 70% lower carbon impact, use only half of the water and require two-thirds less land than dairy butter.

What would be your advice on the first steps a company should take if they are looking to become more sustainable?

To be a sustainable food company, you must first be aware of the environmental impacts of your entire supply chain.

Knowing how the ingredients you use affect the environment, the climate and local communities can help to direct procurement decisions and improve sustainability goals.

Viewing a company’s operations through the framework of the UN’s Sustainable Development Goals is a useful way to see where you already operate sustainably, and where you need to improve.

What else can we expect to see from A Better Plant-Based Future?

The campaign launch is only the beginning. We are hoping to inspire a global movement of people who are making better informed food choices.

Our goal is to show that healthy and sustainable diets can be accessible and enjoyable to all and plant-based foods such as plant butter, margarines, creams and cheeses have a great role to play in that.

We will continue to find innovative ways to demonstrate this, break down misconceptions, and drive positive change in the health of our consumers and for the sustainability of our planet.

At Upfield we’re consistently innovating, leading by example, and driving change. We are proud to be a company that is committed to a more sustainable and healthier future for all of us.


This article was originally published in Vegan Food & Living. You can learn more about the author below.

For more information on Upfield and their A Better Plant-Based Future campaign, visit www.abetterplantbasedfuture.com/en.

About Jeanette Fielding

Jeanette is the Chief Corporate Affairs & Communications Officer at Upfield.

Jeanette holds a PhD in Nutrition and Food Science, a Masters in Human Nutrition, a Bachelor of Biological Science and Graduate Diploma in Business Administration.

Jeanette joined Upfield after twenty years at some of the world’s largest consumer products and healthcare companies. She has a reputation for building corporate reputation, managing reputational risks, building stakeholder relationships, and developing strategy and policies for the most critical issues facing business.

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