WORLDCHEFS MEDIAKIT 2021-22

THE WORLD ASSOCIATION OF CHEFS SOCIETIES

Worldchefs (The World Association of Chefs Societies) in short, is a global network of chef associations first founded in October 1928 at the Sorbonne in Paris. The venerable Auguste Escoffier was named the first Honorary President. Today, this global body has over 110 official member chef associations that represent millions of professionals worldwide.

OUR MISSION

Worldchefs is a non-political professional organization, dedicated to maintaining and improving the culinary standards of global cuisines.

We accomplish these goals through education, training and professional development of our international membership. As an authority and opinion leader on food, Worldchefs represents a global voice on all issues related to the culinary profession.

NEW OPPORTUNITIES

Worldchefs, provides exceptional communication opportunities for prominent visibility to a captivated audience of culinary professionals in over 110 member countries.

Expand your global reach to a targeted market of professional chefs across all continents. Optimize returns by connecting with key decision makers in the culinary industry. Establish brand awareness by affiliation with the leading global culinary association.

WORLDCHEFS MAGAZINE

The Worldchefs magazine is the official publication of Worldchefs. The magazine is a fresh and modern magazine with insightful articles related to the culinary community, covering views, debates and trends from the culinary world.

ONLINE AND PRINT

Distributed at leading global culinary events where thousands of professionals meet:
  • Reach professional chefs and key decision makers in the hospitality industry
  • Distributed free of charge at global culinary events
  • Positioned in selected restaurants, hotel chains and culinary schools worldwide
  • Free download at latest.worldchefs.org/magazines
  • Embed directly on your website or distribute digitally to your network

WORLDCHEFS MAGAZINE ADVERTISING

FULL SPREAD

430mm x 280mm

FULL PAGE

210mm x 280mm

HALF PAGE

210mm x140mm

D – ADVERTORIAL RATE

An advertorial includes a photo and short text with an industry update. We provide two options; you can send us content directly or you can reach out to our team to help you develop something that meets the needs of your company.

Contact us for a custom quote on grouped discounts and for more information.

TECHNICAL SPECIFICATION

All advertisements must be in the formats of Photoshop, Illustrator, InDesign or PDF. All fonts must be included, and all images must be supplied as CMYK, 300dpi + as JPEG files. Alternatively, you can supply us with your transparencies, brochures and letterheads and for an agreed fee our design team will design your advertisement. It is advisable that a color laser or IRIS proof is supplied with all artwork, as our printers will not accept responsibility for colors being wrong without a color guide.

WORLDCHEFS EDMS

Worldchefs EDMS reach a growing audience of over 45,000 subscribers worldwide, including the leaders and members of over 110 chefs associations, schools, and industry connectors.

WORLDCHEFS NEWS

Worldchefs News keeps our community up to date with what’s happening around the globe from project updates, upskilling opportunities, member news and more.

WORLDCHEFS FEED THE PLANET NEWSLETTER

Worldchefs Feed the Planet Newsletter provides a guide to the latest in food and sustainability news with featured webcasts, industry updates and educational content.

WORLDCHEFS RECOMMENDS

Worldchefs Recommends is a curated content watchlist that includes the latest podcast episodes, e-events and more.

WORLDCHEFS EDMS

Worldchefs EDMS reach a growing audience of over 45,000 subscribers worldwide, including the leaders and members of over 110 chefs associations, schools, and industry connectors.

TECHNICAL SPECIFICATION

  • All advertisements must be high definition in the formats of JPEG (JPG), PNG, or GIF format.
  • All fonts must be included, and all images must be supplied.
  • IMAGE BLOCK: Recommended image width: 564px
  • IMAGE CARD: Recommended image width: 564px
  • IMAGE + CAPTION: Recommended image width left or right aligned with half caption width: 264px max

SPACE RESERVATION - E-NEWSLETTERS

OFFERS
1 EDM/month
3 months duration
1 EDM/month
6 months duration
1 EDM/month
12 months duration
Newsletter: image block
700 €/EDM
650 €/EDM
600 €/EDM
Newsletter: image + caption
(Square image, with short text and link)
800 €/EDM
750 € /EDM
700 €/EDM
Featured item on Product Watch EDM
850 €/EDM
800 €/EDM
750 €/EDM
Dedicated EDM
Contact us for a custom quote.

Contact us for more information.

WORLDCHEFS SOCIAL MEDIA

Worldchefs social media channels are dynamic and expanding on a monthly basis. From IGTV to our Facebook group, you can reach our selective audience in a new and engaging way. We are communicating on the following platforms:

Social Media Channels
Fans & Visitors
Reach & Impressions
Engagement and Interactions
FACEBOOK
Over 68 000
Over 5,1 million
Over 417 000
FACEBOOK GROUPS
Over 65 000
Over 1.1 million
Over 48 000
INSTAGRAM
Over 24 000
Over 2.1 million
Over 34 000
LINKEDIN
Over 23 000
Over 585 000
Over 42 000
TWITTER
Over 3 500
Over 465 000
TIKTOK
New!

LIVESTREAM

Engage with Worldchefs Community live! We offer the chance to show off cooking skills, share your national recipes, help inspire our international community of chefs with plant-based, homegrown, or zero-waste recipes, and more by going live with Worldchefs.

  • Engage with Worldchefs Community
  • Show off your brand! Send us your products for a live demo.
  • Expand global network +100 chef associations
  • Create a lasting impression on Worldchefs social media channels 
  • Be featured on Worldchefs TV on Worldchefs’ new digital hub

SPACE RESERVATION – SOCIAL PACKAGE

Worldchefs can build you a digital package to meet your unique business needs.

For a custom quote, contact us for more information.

JOB OFFER PACKAGE

  • 1x post 600 €
  • 1x job post in Worldchefs Online Community
  • 2x advertisements on social media (Facebook and LinkedIn)
  • 1x announcement in news section on worldchefs.org

PODCAST: WORLD ON A PLATE

On Worldchefs Podcast: World on a Plate, our host, Ragnar Fridrikkson, sits down with top chefs and leading voices to take an exclusive look into the world of hospitality. Tune in to discover the resilience of our community and the future of the industry through the lens of experts.

SOUS SPONSOR
PARTIE SPONSOR
COMMIS – SINGLE SHOW SPONSOR
Duration: 12 months
Annual fee: 6.750 €
26 episodes per year
Duration: 12 months
Annual fee: 3.500 €
26 episodes per year
Annual fee: 1.750 €
  • Logo on podcast landing page and episode articles.
  • Link to Sponsor’s page from podcast landing page and episode articles.
  • Sponsor tags in all podcast social promotions.
  • 2 episodes with integrated content a year.
  • Mid-show read in each episode.
  • Logo on podcast landing page and all episode article pages.
  • Link to Sponsor’s page from podcast landing page and episode article pages.
  • Sponsor tags in all podcast social promotions.
  • Post-show read in each episode.
  • Pre-show read in episode.
  • Logo on episode article page.
  • Link to Sponsor’s page from episode article page.
  • Sponsor tags in episode social promotions.

WORLDCHEFS BLOG

For chefs, culinarians, and hospitality professionals, Worldchefs blog features food trends, recipes, industry updates, and stories from our members around the globe. Contribute a guest blog article on the Worldchefs blog or engage with our writers for an interview to spotlight your exciting products for the Worldchefs community.

WORLDCHEFS TV

From knife skills to sustainability courses, on Worldchefs TV you can showcase your products and produce video content. Check out videos and series from Worldchefs and our partners here.

E-EVENTS AND WEBINARS

We create online events that both Worldchefs’ and our sponsor audiences want to attend and then amplify them by sharing the created content to our social audience.

Reach an audience of chefs eager to learn more and expand their knowledge by hosting a webinar. We’ve covered topics from sustainability to upskilling, and much more. Teach a lesson or relay information about your company or brand by co-hosting a webinar with Worldchefs. Worldchefs sponsored webinars provide educational content by addressing current challenges, cutting-edge topics for the chef community while providing exposure for the sponsor to Worldchefs’ membership and greater community.

WORLDCHEFS ONLINE STORE

Worldchefs Online Store is a one-stop-shop for the most trusted brands in hospitality. Become a Worldchefs Trusted Brand and showcase your premium products to a targeted audience of chefs and gastronomy opinion leaders.

For more information on becoming a Worldchefs Trusted Brand, contact us.

For more information on other ways to get involved with Worldchefs, visit our membership page or get in touch!

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