Categories
Blog Congress News Press Releases

Are you ready to meet us in Singapore for the Food & Hotel Asia?

Worldchefs honoured to be part of mega tradeshow
FHA – and making proud return to Asia for Worldchefs Congress & Expo in
2018!

Paris, France: Worldchefs is in
Asia from April 24 – 27, 2018, for the
Food&HotelAsia mega tradeshow synonymous
with the food and hospitality industry; and we are proud to be coming back
again soon – we will be hosting our hallmark biennial
Worldchefs Congress & Expo in Kuala Lumpur,
Malaysia, from July 11 – 14, 2018!


“Worldchefs Congress & Expo has been hosted by European and
Nordic regions in recent years, and we couldn’t be happier about coming back to
Asia,” said Worldchefs President Thomas Gugler. “Asia boasts the fastest
growing number of members in Worldchefs, and is a top rising economy. We see
today more and more appreciation about the Asian culture: there is so much to
learn as no two Asian countries are the same. We warmly invite you to join us
from July 11 – 14 , 2018 in Kuala Lumpur, Malaysia, and learn alongside us!” 

Worldchefs Congress & Expo – Asia on a Plate – is open to chefs from
around the world at all levels of the culinary profession. Register today at
www.worldchefs2018.org. Gain global networking opportunities, and learn from expert global
speakers who are industry pioneers offering cutting-edge insights for achieving
success in today’s culinary industry. Congress also boasts the Global Chefs
Challenge Series – where the world’s best chefs meet to compete in the
categories of Global Chef, Global Pastry Chef and Global Young Chef.


Worldchefs is still
accepting sponsors and exhibit partners!  Don’t miss your chance to expand your business
internationally. Our international audience including leading master,
executive, pastry chefs and new talents, as well as restaurant owners, food
producers, gastronomy opinion leaders, importing & exporting companies, and
more will gather under one roof from 5 continents for 5 days to learn, network
and grow. 


Exhibition space
bookings will be taken on a first-come, first-served basis. Contact Vicky Yap
at
vicky.yap@ubm.com for more information on
how you can use the unique marketing platform to gain access to the global
chef’s community.

The biennial Worldchefs Congress & Expo is a hallmark tradition of
Worldchefs and has been organised in over 20 cities across the world throughout
its illustrious 82-year history. For all the latest Worldchefs Congress &
Expo news, visit:
https://www.worldchefs2018.org.

A special thanks to our family of Worldchefs Congress & Expo.

-ENDS-



ABOUT WORLCHEFS CONGRESS & EXPO

The Worldchefs Congress & Expo is a
bi-annual must-attend global chefs event, which brings together more than 105
member countries to learn about the latest in worldwide culinary innovations, to
raise global culinary standards through idea-sharing, and of course to
experience unmatched camaraderie and networking. Worldchefs Congress & Expo
2018 – Asia on a Plate – is taking place in Kuala Lumpur, Malaysia between July
11 – 14, 2018.
www.worldchefs2018.org

 

 

 

 

ABOUT WORLDCHEFS

The World Association of Chefs' Societies, or Worldchefs, is a global
network of chefs associations first founded in October 1928 at the Sorbonne in
Paris. At that first congress there were 65 delegates from 17 countries,
representing 36 national and international associations, and the venerable
August Escoffier was named the first Honorary President of Worldchefs.

 

Worldchefs is a non-political professional organization, dedicated to
maintaining and improving the culinary standards of global cuisines.

 

We accomplish these goals through education, training and professional
development of our international membership. As an authority and opinion leader
on food, Worldchefs represents a global voice on all issues related to the
culinary profession.

 

To learn more about Worldchefs visit www.worldchefs.org

 

CONTACT

Matthias BONNIN

Sales and marketing manager

Worldchefs

matthias@worldchefs.org


Vicky YAP

Project Manager

UBM

Vicky.yap@ubm.com

Categories
Blog Congress National News Press Releases

The 38th biennial Worldchefs Congress arrives in Malaysia


The 38
th biennial Worldchefs Congress arrives in Malaysia

Headliners include Andre Chiang and the
‘Demon chef” Alvin Leung, as well as key speakers from around the world

 

15 Feb 2018 – The 38th biennial Worldchefs Congress celebrates the
association’s 90 year anniversary with an extra bang this 2018, with a stellar
line-up of iconic speakers, intense culinary action with the Global Chefs
Challenges  and a spectacular Expo with exhibitors.  With iconic
chefs such as Andre Chiang   (chef founder of Restaurant
ANDRE) and Alvin Leung (Executive Chef and co-founder of Bo
Innovation) set to share their expertise and dish out tips, it’s an event that
should not be missed.

 

For the first time, the Congress is hosted
by the Professional Culinary Association (PCA) and also the premier time it is
held in Malaysia.

 

Says Thomas Gugler, President of
Worldchefs, “The Congress is THE event for all chefs, when you can see
thousands of chefs from around the world gather in one place. It’s a time when
you can witness a unique mix of camaraderie, learning and progress. The
Congress committee has worked very hard to put together a fascinating
programme, and this would not have been possible without our sponsors.

 

Andy Cuthbert, Chairperson of the Congress
Committee shared, “We have been refining the programme of every Congress
edition to make it even more  relevant to the chefs of today. We are very
glad to have a diverse mix of speakers and activities, who will inspire the
chef of today, whether you have been in the industry for 30 years, or just two
years. 

 

Iconic Speakers

Headlining the line-up of speakers are the
two iconic chefs – Andre Chiang  (chef-founder of Restaurant ANDRE) and
Alvin Leung (Executive Chef/Co-Founder of Bo Innovation, Hong Kong).


For inspiration on how you can push your boundaries as a chef, sit in for Chef
Andre Chiang’s presentation:

 

« Octaphilosophy :
The Eight Elements of Restaurant Andre Uncover the Most Creative Ideas Behind
the Most Creative Chef », where he will share the thinking and concept
behind his celebrated culinary philosophy.

  

Chef Alvin Leung, the celebrity chef also
nicknamed as the “demon chef”, will shed light on how a chef can be successful
in running a restaurant. His restaurant, Bo Innovation, has scored Michelin
stars and multiple awards, carving a unique niche for himself.

 

 Other speakers and topics include:

 

Speaker

Topic

Sponsor

Dilhan C Fernando (CEO & Son of
Dilmah Founder) and celebrity chef  Peter Kuruvita

Tea Inspired Gastronomy by Dilmah

Dilmah

Edgar Buhrs

 “Rock ‘n’ Veal”

Van Drie

Eric Jose Olmedo Panal & Anisha Chai

Asia on the Platter: The Making of a
National   Gastronomy in Malaysia

Sunway University

Marcel Thiele 

(High End Gastronomy Expert & Spicehunter of Koppert Cress
B.V)

Quintessence of Creativity

Koppert Cress B.V.)

 Megawati Suzari 
Director of New Product Development, Scientific & Regulatory Affairs

Halal for Food Service
Ingredients & Compliance Throughout the Supply Chain

 

Fonterra

Rochelle
Schaetzl

Business Capability Development Manager
of Nestlé 

 Professional
Switzerland

Ensuring a
Sustainable Future of the Culinary Profession

 

 

Nestlé 

 Professional

Richmond Lim Beng Poh 
(Chef Culinology Officer of Singex-Singapore)

Culinology – Embrace the Future

 

 

 

Kwan Lui (Founder of At-Sunrice Global
Chef Academy, Singapore)

Train the Trainer with Digital Learning

 

 

Kwan Lui (Founder of At-Sunrice Global
Chef Academy, Singapore)

Rick Chee (Founder  & CEO, Food
Aid Foundation)

Connecting the World of Waste to the
World of Wants

 

 

 Jochen Kern

Berjaya University College, Director of
Culinary Arts Faculty

 

Oil : A Culinary Advantage

 

Malaysian Palm Oil Council

 

Charles Carroll

Executive Chef, Immediate past President
of Worldchefs

 Culinary Leadership, United States

Essence of Greatness

 

 

 

 


For full bios and topics, visit 
www.worldchefs.org

 

Global Chefs Challenges


The finals of the world’s most awaited global culinary challenge will take
place at the Congress. Over the past year, chefs from 70 countries have pitched
their skills against one another to land their spot in the finals. At this “Super
Bowl for Chefs” event, chefs will represent their continents and showcase their
best culinary skills.


For a profile of the competitors, visit the following links:


For Global Chefs Challenge

https://www.globalchefschallenge.org/GCC%20Competitors


Global Young Chefs Challenge

https://www.globalchefschallenge.org/GYC%20Competitors


Global Pastry Chefs Challenge

https://www.globalchefschallenge.org/GPC%20Competitors

 

Bill Gallagher Young Chefs Forum presented
by Nestlé  Professional 

The Bill Gallagher Young Chefs
Forum is an exciting program created for young chefs under 25 years of age.
Designed both to encompass a learning experience and the opportunity to create
friendship with fellow young chefs round the world, the programme has been
presented by Nestlé 

Professional for three years
running. There will be up close and personal sessions with special speakers as
well as a special programme created for the young ones.


About WORLDCHEFS

Worldchefs
is a thriving global network of more than 100 chefs associations, representing
professional chefs at all levels and across all areas of expertise worldwide.
Founded in1928 at the Sorbonne in Paris with the venerable August Escoffier as
Honorary President, Worldchefs is a global authority on food. Worldchefs
establishes impact through leadership and action in three core areas: education 
includes our landmark Recognition of Quality Culinary Education program,
ongoing professional development & training, and the world’s first global
culinary certification; events & competition – Worldchefs
provides a gateway to global events and hosts the landmark biennial Worldchefs
Congress & Expo, home to the Global Chefs Challenge where the world’s best
chefs meet to compete; and Feed the Planet – delivers
humanitarian and sustainability initiatives which create better lives, better
food and better futures across the planet.

www.worldchefs.org


About Worldchefs Congress

This bi-annual event is owned by
WORLDCHEFS, the global authority of chefs, and co-hosted by the the
Professional  Culinary Association (PCA), the Worldchefs member in
Malaysia.   Having started 90 years ago  as an event where
members of the association gather for the board meetings, the WORLDCHEFS
Congress has gone through a revolutionary change since its 2012 edition in
Daejeon, Korea.


Since 2012,  the programme has grown to include more dynamic segments,
such as the inclusion of star chef speakers who share their insights and
experiences with fellow chefs.


For media enquiries, kindly contact:

Jenny Tan

Communications Manager

WORLDCHEFS Asia Office

E-mail: worldchefs@foodcult.com.sg

Tel: +65 9836 7653  

Categories
Blog Congress News

Worldchefs is helping a Young Chef to go to Worldchefs Congress & Expo 2018, so should you?!

Worldchefs has decided today to showcase a very
special message to its community. 

 

Worldchefs Congress & Expo 2018 is around the
corner and we all know this by now!
Some
people have already bought their tickets, some people are going to buy their
tickets and some people wish so hard to come at Congress & Expo 2018, but
can't due to many reasons.

 

For
that special reasons, Worldchefs has decided to move forward and help Adrian
Vigus-Brown to raise enough money for him to come at the Worldchefs Congress
& Expo 2018 in Malaysia!

 

The
Young Chefs are truly the ones to make the world a nicer place to discover new
tastes, new dishes and new ways to cook the right product at the right time!
They are the ones who are feeding the planet and who are going to feed our
children!

 

Worldchefs is therefore very proud to introduce you

the One & Only Adrian Vigus-Brown

 

Adrian has a personal message to all of us

 

Through family
financial circumstances as well as situations beyond my control as the Young
Chefs Ambassador for Africa and Middle East I am not able to personally or
through affiliation finance myself to the upcoming Bill Gallagher Young Chefs
Forum at the Worldchefs Congress & Expo 2018.

This event brings together more than 100 member
countries, industry leaders, culinary enthusiasts and gastronomy fans to learn
and enjoy about culinary trends and innovations.

The forum is an exciting program design for young
chefs. It encompass both a learning experience and the opportunity to create
friendship with fellow colleagues from around the world at varying and vast
levels.

The Forum is a great place to start or contribute to
an already successful career. It contributes to young chefs’ success and it
will open up great culinary world for ambitious youngsters who seek to thrive
in the culinary community. As well as provide a global mentorship and skills
sharing programme, it is my duty to not only nurture this, but to stimulate and
contribute to the growth of the chef industry and more importantly to inspire
young chefs to develop to their full potential.

This forum is paramount to the global development of
young chefs as well as it has the opportunity to bring global trends, ideas and
friendships back to South Africa from the congress through the connection of
the South African Young Chefs Club (past chairman) my attendance is vital and
important.

However, this year I am unable to finance myself. Help
me get there by selecting the 'donate' button next to the barometer.

 

Yet
the barometer is not at top yet, Worldchefs is sure with your help it can be
very soon! 

Worldchefs
team and members of the association have already helped, so should you?! 

#THISISTHEDAYTOBENICE #TAKETIMETOBEKIND

#THISISWORLDCHEFS


YES WE CAN DONATE NOW

Categories
Blog Congress News Press Releases

Nestlé Professional is Official Partner of WorldChefs Congress and Bill Gallagher Young Chefs Forum

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Categories
Blog Company / Partner News

Discover here Alan Orreal's dream for the past seven years for Disney Shangai

THE DREAM OF ALAN ORREAL FROM DISNEY SHANGHAI & WORLDCHEFS

Alan Orreal's growing dream for the past seven
years to create a complete scholastic and practical training program in a
working operational kitchen environment that delivers measurable accountable
outcomes and delivers a globally recognized certification. Opening a resort of
this size in mainland China was always going to come with its own special set
of challenges not the least of which was going to be the standard of Culinary
training available. We recognized early on that we were going to need help so
we turned to WorldChefs and asked them how we can develop our training program
further to meet global standards and to be able to award our cast a globally
recognized certification? Needless to say WorldChefs were there to review our
programs and offered us practical advice on how we could improve our program
even further.

The Culinary is the Heart of the House at Shanghai
Disney Resort. With over 1003 cast members strong receiving food, managing the
massive inventory and logistics, preparing and producing meals for over 13
million guests annually, one can glean from this staggering statistic alone
that training is extremely important. 


Alan Orreal-Liang is the Culinary Director for the
entire white coat brigade at Shanghai Disney Resort and we spoke to him
concerning training for his Cooks and asked him about the partnership with
WorldChefs and the Global Culinary Certification program.


This partnership between Shanghai
Disney Resort and WorldChefs is a first in mainland China for any company and
will enable our Culinary cast for the first time to be awarded a Globally
Recognized Certification that will open doors for them throughout their
careers. It’s terribly humbling to have reached this point and to realize the
importance of what we have achieved together and what it will mean for all the
cooks to come through these kitchens for all the years to come. I am very
grateful to Worldchefs for their invaluable advice and vision, our incredible
talented team of Chefs who helped me drive this program forward and for
delivering it, our Disney partners who support us daily, my admin team for the
hundreds of hours of planning and work and the Disney leadership for allowing
us to Dream!


Walt Disney said,” All
our dreams can come true, if we have the courage to pursue them.” 
It is in this spirit that Shanghai Disney Resort has
set forth the foundation for our Culinary Training program. It is our vision
that our cast members will receive world class training opportunities to
prepare them well for a work environment that relentlessly pursues excellence
and innovation. Continuous sustained drive for creativity in menu creation
requires that our cast have solid foundational culinary skillsets and more to
deliver the highest quality dishes and products to our guests every day. With
this front of mind our extensive full time programs that are both classroom and
hands on delivered curriculum to levels within the Culinary from Interns,
Kitchen Assistants, Commis levels and up to Chef De Partie levels


“Global Certification is important
not just for our company it’s important for us all as I believe we must all
work to stem the tide of declining culinary skillsets worldwide if we are to
have a sustainable industry and maintain cross-cultural culinary standards.”

Alan Orreal-Liang


‘Worldchefs are delighted to be
working with Shanghai Disney on our global culinary certification. We are
particularly grateful to Chef Alan Orreal and his team for their vision and
commitment to developing this unique partnership. Commis Chef and Chef de
Partie trainees at the Shanghai Disney resort will now receive international recognition
from Worldchefs, through our global culinary certification, for the continuous
professional development opportunties which are offered as part of the Disney culinary
programme. We have been impressed by the quality of the training delivered at
the resort and hope that many companies around the world will follow the
example set by Disney for the development of new talent the industry
desperately needs. We are very excited about this special relationship which
marks a key milestone in shaping the future of the culinary profession.’

John Clancy – Worldchefs Education
Director


Categories
Blog News

Are you ready to meet Worldchefs in Perù?

First arrived, first served ladies & gents! 
Categories
Blog News Press Releases

Dilmah's MJF Centre's Empower Culinary Hospitality & Inspirational School Attains Worldchefs Certification

Dilmah’s Empower Culinary Hospitality and Inspirational School’s
culinary course was recognized and certified by Worldchefs in January 2017. An
initiative by Dilmah’s Merrill J. Fernando Charitable Foundation (MJFCF), its
mission was born from its founder’s belief that the organization has a part to
play in giving back to the underprivileged and less fortunate in the
community. 

 

The school aims to empower disadvantaged youths with valuable,
lifelong skills in hospitality and the culinary arts, and provide them with the
opportunity to seek employment in the related industry on a local and
international level. The school features a state of the art Culinary Training
Unit that contains the latest cooking technology and culinary equipment,
designed to give its students a holistic training course. The school’s
curriculum spans a period of three and a half months and involves giving
students basic and advanced kitchen courses that cover a range of topics, from
culinary theory, knife skills, health and nutrition to the business aspects of
running a restaurant.

 

The lessons are facilitated by MJFCF’s own training instructions and
WACS certified chefs from around the world, and the school frequently plays
host to global culinary experts and celebrity chefs.

 

Being the only culinary institution in Sri Lanka to receive the Worldchefs
certification, Dilmah’s Empower Culinary Hospitality and Inspirational School
is now a globally recognised culinary institute that provides excellence in
education.

 

 

 

About Dilmah

Merrill J. Fernando dedicated his life to tea when in the 1950s,
he saw the concentration of ownership in the tea industry in the hands of a few
large corporations. This was leading to the commoditisation of tea. He decided
that in the interest of tea drinkers around the world, and the crop that his
country produced with so much care and artistry, he would fight this process of
commoditisation.

It took him nearly four decades and in 1988 he launched his own
brand – Dilmah. Dilmah was the first producer owned tea brand, and offered tea
‘picked, perfected and packed’ at origin. Unlike the multi-origin blends that
monopolised supermarket shelves, Dilmah brought tea that is freshly packed at
source and therefore rich in flavour and natural goodness.

Dilmah is unique; a brand that is founded on a passionate
commitment to quality and authenticity in tea, it is also a part of a
philosophy that goes beyond commerce in seeing business as a matter of human
service. This is what makes Dilmah the first ethically produced tea. In 2005,
Merrill and his sons Dilhan and Malik, pledged to follow the principles
dictated by the 12 Principles of Dilmah in every aspect of their business and
in the conduct of their workers, staff and management.

About Worldchefs

The World Association of Chefs’ Societies, or Worldchefs in short, is a
dynamic global network of more than 100 chefs associations representing chefs
at all levels and across all specialties worldwide. It was founded in1928 at
the Sorbonne in Paris with the venerable August Escoffier as first Honorary
President.

Worldchefs is a global authority on food, creating impact through these core
focus areas:

Education – includes our landmark Recognition of
Quality Culinary Education program and the world’s first global culinary
certification;

Networking – Worldchefs provides a gateway to
global culinary networking opportunities and hosts the landmark biennial
Worldchefs Congress & Expo;

Competition – Worldchefs upholds a list of
certified judges, sets global standards for competition rules, and runs the
prestigious Global Chefs Challenge;

Humanitarian & sustainability – our
Feed the Planet and World Chefs Without Borders programs relieve food poverty,
deliver crisis support, and promote sustainability across the globe.

 

For media enquiries, kindly contact:

Matthias Bonnin

Sales & Marketing Manager

matthias@worldchefs.org

Categories
Blog News

Kitchen Club Academy in Palestine – one of the newest members of the Worldchefs Recognition Quality Culinary Education Program

Worldchefs
Recognition of Quality Culinary Education

Kitchen
Club Academy – Palestine

 

Kitchen Club Academy(KCA) in Palestine is one
of the newest members of the Worldchefs Recognition Quality Culinary Education
Program.
  Through a thorough
investigation, they have demonstrated that they meet all Twelve Standards of
Quality Culinary Education as outlined by Worldchefs in 2010.


KCA was founded in 2009 in Ramallah, in the
central west bank of Palestine.
  The
Academy offers programs in cooking and pastry arts. Main subjects Include:
  instruction in recipe and menu planning,
supervising and training kitchen assistants, the management of food supplies
and kitchen resources, aesthetics of food presentation, and a wide variety of
cuisines and culinary techniques.
 Some
of the international cuisines studied are: Italian, Mexican, French, Asian,
Palestinian, and Middle Eastern.


In addition to taking traditional courses,
students are required to perform apprenticeship in a local food establishment.
The Academy offers beginning and advanced programs of study.
 


KCA’s pastry program exposes students to all
aspects of baking and pastry arts; preparing them for careers as bakers or
pastry chefs.
 Courses may include:
baking fundamentals, nutrition, cake design, chocolate arts, confectionaries,
plated desserts, specialty cakes, sanitation and safety, and culinary
management.


KCA also offers courses in modern cuisine
including molecular cuisine. The faculty, staff, and administration are
committed to providing the latest techniques and trends in food service in
order to prepare their graduates for progressive jobs that lead to life-long
careers as professional chefs and pastry chefs.

Categories
Blog News

Today is International Women's Day!

Let us share our magic with
you today by celebrating together the International Women’s Day!

Jessi, Worldchefs Brand Ambassador, decided to share with you a great recipe
of Julia Child – the famous woman who brought French cuisine to USA!

 

Story: International Women’s Day is celebrated on
March 8 every year and commemorates the movement for women's rights. It celebrates
ordinary women who have played an extraordinary role in the history and
emphasizes the impact they have on changing how today’s World looks like.

 

Recipe (serves 4) – Julia’s Favorite Roast Chicken

Preparation:  2h 15 min

Ingredients:

  • 2 1/2 tablespoons unsalted butter
  • 1/3 cup finely diced carrots
  • 1/3 cup finely diced onion
  • 1/3 cup finely diced celery
  • 1 teaspoon thyme, savory or mixed herbs, or 2 fresh
    thyme or savory sprigs
  • One 3 1/2- to 4-pound chicken
  • Salt
  • Freshly ground pepper
  • Parsley stems
  • Celery leaves
  • Six 1/8-inch-thick lemon slices
  • 1/2 cup sliced onion
  • 1/2 cup sliced carrots
  • 1 tablespoon fresh lemon juice

Method:

Step
1 – 
Preheat the oven to 425 degrees. Melt 1
tablespoon of the butter in a skillet. Add the diced carrots, onion and celery
and cook over moderate heat until softened. Stir in the herbs.


Step
2 – 
Wash the chicken rapidly inside and out
with hot water and pat thoroughly dry. For easier carving, cut out and discard
the wishbone. Pull the neck skin up over the breast and secure it to the back
with a toothpick. Salt and pepper the cavity and spoon in the cooked
vegetables, a handful of parsley stems and celery leaves and the lemon slices.
Massage the chicken all over with 1 tablespoon of the butter, then truss it.
Alternatively, tie the ends of the drumsticks together and tuck the wings under
the body.


Step
3 – 
Choose a flameproof roasting pan that is
about 1 inch larger than the chicken. Salt the chicken all over and set it
breast up on a rack in the pan. (Thoroughly wash all surfaces and utensils that
have been in contact with the raw chicken.)


Step
4 – 
Roast the chicken in the oven for about 1
hour and 15 minutes, as follows: 
At 15 minutes Brush the chicken with the
remaining 1/2 tablespoon of butter. Scatter the sliced onion and carrot all
around. Reduce the oven temperature to 350 degrees. 
At 45 minutes Brush the lemon juice over
the chicken. If necessary, add 1/2 cup of water to the vegetables to prevent
burning. 
At 60 minutes Baste with the pan juices.
Test for doneness: The drumsticks should move easily in their sockets; their
flesh should feel somewhat soft. If not, continue roasting, basting and testing
every 7 to 8 minutes, until an instant-read thermometer registers 165 degrees.


Step
5 – 
Spear the chicken through the shoulders;
lift to drain; if the last of the juices run clear yellow, the chicken is done.
Let rest on a carving board for 15 minutes; discard the string.


Step
6 – 
Spoon all
but 1 tablespoon of fat from the juices in the pan. Add the stock and boil
until lightly syrupy, 5 minutes. Strain; you will have just enough to bathe
each serving with a fragrant spoonful.

 

#ThisIsWorldchefs
#InternationalWomen'sDay

 

Reprinted from: http://www.foodandwine.com/recipes/julias-favorite-roast-chicken


Categories
Blog News Press Releases

Meet Jessi McEwan, Worldchefs First Brand Ambassador!

Worldchefs Appoints Young Woman Chef as First Brand
Ambassador

 DATE @ “d MMMM yyyy” 8 March 2018 – For the first time since its
inception in 1928, Worldchefs has appointed a Brand Ambassador to be the worldwide
face of the association as the feminine force that graces our planet is so
important for us.

 

Ms Jessi McEwan from Victoria,
Australia has been appointed Worldchefs Brand Ambassador for 2018. As part of
the newly minted Brand Ambassador Program, her responsibilities would include
promoting Worldchefs on a daily basis and driving brand awareness via media
platforms.

 

“I’m very proud to be a young chef.
I am very humbled to be surrounded by such a strong community of chefs who are
connected by industry support. Worldchefs has given me and the industry so much
respect and provision in all of the things that truly make a great chef,” says
Ms Jessi McEwan.

 

With a flourishing curriculum vitae in the
culinary field, Jessi was selected for her various attributes – confidence, diligence and versatile
communication skills. She has previously represented Australia on the world stage
in international culinary conferences. She was named the First Young Chef
Ambassador for Australia and the Pacific Rim in 2014 and was the Young Chef
Guest of Honour at the 2016 Chefs Conference in Tasmania. With her
contributions to the culinary scene in Australia, Jessi was selected as the
winner of the Victorian Young Achiever Awards in 2015.

 

Worldchefs believes that Jessi will
be the driving force behind galvanising young chefs into shaping themselves
into the future leaders of the culinary
world and be a role model for young women chefs.  “With Jessi as the face of Worldchefs, we hope
to encourage and bring up the next generation of chefs and to empower them,” shares
 Thomas Gugler, President of Worldchefs.

 

About Worldchefs

The World Association of Chefs’ Societies, or
Worldchefs in short, is a dynamic global network of more than 100 chefs associations
representing chefs at all levels and across all specialties worldwide. It was
founded in1928 at the Sorbonne in Paris with the venerable August Escoffier as
first Honorary President.

Worldchefs is a global authority on food, creating
impact through these core focus areas:

Education –
includes our landmark Recognition of Quality Culinary Education program and the
world’s first global culinary certification;

Networking –
Worldchefs provides a gateway to global culinary networking opportunities and
hosts the landmark biennial Worldchefs Congress & Expo;

Competition –
Worldchefs upholds a list of certified judges, sets global standards for
competition rules, and runs the prestigious Global Chefs Challenge;

Humanitarian & sustainability – our
Feed the Planet and World Chefs Without Borders programs relieve food poverty,
deliver crisis support, and promote sustainability across the globe.

 

For media enquiries, kindly contact:

Matthias Bonnin

Director of Sales & Marketing

matthias@worldchefs.org

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