Category: Press Releases

 

We are looking for a candidate who equips with sales and marketing skills. We offer a 10 months CDD contract to replace a PR & Marketing Manager on parental leave. If candidate fulfils the expectation, he/she will potentially transfer to Sales and Business Development Manager role, CDI after fixed term contract.

***Please apply with your CV and motivation letter in English at connie@worldchefs.org with title “Application of Worldchefs Sales & Marketing Manager_YOUR NAME”. Application without a motivation letter will not be considered. ***

 

Role Purpose (November 1st 2017 , 10 months CDD)

 

• Leading and giving strategic direction to the Communications Team and taking ultimate responsibility for all PR & Marketing activities within the organization.
• The website being the first port of call for many people approaching us – the PR & Marketing Manager oversees the development of the main website as well as associated web platforms; our presence on social media sites and the production communication material for use on the website and in the field.
• Expand our education programs such as certification, recognised schools, sustainability education
• Increase organization’s revenue .

 

 

KEY RESPONSIBILITIES

Marketing: (80%)

• Responsible for creating, advising management on, and implementing a dynamic organisation-wide communications marketing strategy to build brand awareness and promote programs, activities, services, and impact
• Lead content strategy for all digital and traditional channels and communications / marketing collateral including Worldchefs magazine; develop mission, message and brand messaging and ensure they are disseminated professionally and effectively across digital platforms (e.g. web, social media, e-newsletter), print channels (magazines, brochures) and at events
• Project manage communications-driven programs and initiatives; for example – oversee the execution on-deadline and on-message for all Worldchefs owned-media platforms (social media, website, e-newsletter, magazine); International Chefs Day, other
• Devise and create analytics reports about digital platforms (eg. web, social media, e-newsletter) that can be used to inform development these platforms; recommend strategies for maximizing digital engagement from communities and growing subscribers / audiences
• Lead social media content strategy & planning with the goal to disseminate key messaging, enhance our reputation, respond quickly to members and partners needs and to increase engagement and maximize collaboration with partners
• Lead user-journey / content strategy for Worldchefs website updates; oversee web developments with IT team providers
• Build relationships with stakeholders (member associations, partners, hospitality industry leaders) to improve cross-communications and grow awareness / brand equity of Worldchefs
• Media relations – develop media relations strategy and grow relationships with international media to build brand awareness and approving all media communications
• Branding – managing growth of image library, develop and implementation of brand guidelines
• Provide mentorship and guide the work of the communication team to ensure they work effectively and professionally and have the right tools to carry out their duties
• Maintaining good relations and liaising with key partners and contractors
• This job description reflects the current requirements of the role. As duties and responsibilities change and develop, this will be reviewed and will be subject to amendment in consultation with the post-holder.

 

Sales and Business development: (20%)

 

• Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
• Implements global sales programs by developing sales action plans.
• Completes national sales operational requirements by scheduling and assigning employees; following up on work results.
• Achieve growth and hit sales targets by successfully working with teams.
• Design and implement a strategic business plan that expands organisation customer base and ensure it’s strong presence
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
• Present sales, revenue and expenses reports and realistic forecasts to the board of directors and management team
• Strong business sense and industry expertise
• Seeking opportunities for business development within education, culinary and hospitality sectors.
• Responsible for heading up their expansion in new markets as well as continued expansion among existing clients.
• Building relationships with existing clients (schools, hotels and hospitality industries) in an attempt to increase their current spend.
• Driving peak performance and sales success across the organization.
• Creating, negotiating and closing commercial agreements.
• You will be instrumental in devising and implementing the strategy for meeting sales performance targets.

 

 

REQUIREMENTS

• A bachelor’s degree in marketing, business administration or a related field
• Experience in internet and digital media and social media
• Previous experience from gastronomy, food service or hospitality industry
• Excellent planning and organisational skills and with ability to manage multiple projects simultaneously
• Superior project management and time management skills, comfortable to deal with deadlines and can do attitude.
• Successful previous experience as a sales representative or sales and business development manager, consistently meeting or exceeding targets
• Ability of meeting Sales Goals, Negotiation, Selling to Customer Needs, Motivation for Sales, Sales Planning, Building Relationships, Coaching, Managing Processes, Market Knowledge, Developing Budgets, Staffing
• Proven track record in sales, business development and winning new business.
• Proven track record of increasing revenue through generation of leads.
• Show an understanding of the challenges facing the hospitality and culinary industry at present and illustrate a knowledge of the operational attention to detail that will be required to succeed within the industry.
• Ability solve tough problems, handle pressure and meet deadlines
• Skill in prioritizing and triaging obligations and attention to detail
• Excellent verbal and written communication skills in English. French, Spanish, German and other languages is a plus
• Copywriting – create and update all internal and external communications collateral as needed (for example letters to members) is a plus
• Self-motivated with a positive and professional approach to colleagues and management. Ability to work with teams in an international environment.
• Proficiency in Microsoft Office applications and other IT tools essential.

 

Job location

At Worldchefs head office in central Paris

 

Start date

November 2017

https://www.linkedin.com/jobs/cap/view/455182688/

Applicant shall hold a working permit to work in France.

 

About us – Worldchefs is a thriving global network of more than 100 chefs associations. Founded nearly a century ago in October 1928 at the Sorbonne in Paris, with the venerable August Escoffier as first Honorary President, Worldchefs is a global authority on food, establishing impact through leadership and action in three core areas: education – providing ongoing world-class professional development across all culinary levels and creating the world’s first global culinary certification; events & competition – providing a gateway to global networking & learning opportunities, including at its core the biennial Worldchefs Congress & Expo, home to the Global Chefs Challenge where the world’s best chefs meet to compete; and global impact – delivering humanitarian and sustainability initiatives which create better lives, better food and better futures for all of our communities across the planet through advocacy, partnerships, and passion.

October 2017: On Thursday 19 October Leader in skills development City & Guilds, and global chefs’ network Worldchefs scooped the top award for innovation of the year at the Federation of Awarding Bodies (FAB) annual conference.

The pair won the award after collaborating to create an innovative new online tool that allows chefs to earn a globally recognised professional certification without even having to leave the kitchen. The tool was developed by Digitalme, a City & Guilds Group company that specialises in digital credentialing.

Kirstie Donnelly MBE, Managing Director of City & Guilds, said: “We’re delighted to be recognised by FAB for innovation in our work with Worldchefs on this global culinary certification tool. The award is an important acknowledgement of the success of the Worldchefs certification and the benefits it is already bringing to the culinary industry.”

“Technology is transforming the way people learn and develop their skills globally and we believe that digital credentialing is the start of a revolution in the way skills are recognised across the world. The culinary industry is leading the way and I hope that many more industries realise the potential of digital credentialing over the coming years.”

In 2016, Worldchefs and the City & Guilds Group created the new digital platform which allows chefs to be fully recognised for their experience gained whilst working in the industry. Using the tool, participants can verify their expertise at nine different levels which include professional cook, master chef, master pastry chef and culinary educator.

The Worldchefs Global Culinary Certification is a first in the culinary industry and enables experienced chefs, cooks and culinary educators, as well as students who are embarking on their careers, to have their skills and experience validated by the industry professionals at Worldchefs whilst earning the stamp of quality that the City & Guilds brand assures.  It is available to employers, training institutions as well as individuals.

The certification uses a digital currency, called ‘open badges’, that has been developed by DigitalMe, and allows chefs to showcase their skills and experience online, on social media and job sites, giving employers instant information on what individuals have achieved.

Chris Kirk, Managing Director of Digitalme, said: “We are so proud to have helped City & Guilds and Worldchefs win this FAB award for innovation. The tool we created together is already helping people and organisations across the culinary industry to truly articulate the huge range of skills they have at their disposal which would have otherwise been invisible to them. With this anyplace and anytime assessment and recognition model, we can play a part in tackling the global skills shortage that the culinary industry faces with portable and trusted recognition that moves across borders.”

“The Worldchefs certification focuses on closing the gap between the skills employers in the culinary industry need and the skills they can see – by helping individuals to clearly promote when they have met the standard and creating a trusted forum to share and have these validated online.”

 John Clancy, Director of Education at Worldchefs, said “We are extraordinarily honoured that our work on the global recognition tool has won the FAB Innovation of the Year Award. For every hardworking and aspiring chef across the globe, the Worldchefs certification offers a unique – and much needed – solution. It makes it easier to get skills validated, to grow careers and to help raise professional culinary standards globally. We are delighted to see the certification gain such meaningful industry recognition for these goals and look forward to continuing to certify chefs from Ecuador to Sweden to Taiwan.”

If you would like to find out more about the Worldchefs global certification please visit www.worldchefs.org/certification.

If you would like to find out more about the power of digital credentialing visit the DigitalMe website http://www.digitalme.co.uk/

ENDS:

 Notes to Editor

• The City & Guilds Group (cityandguilds.com) is a global leader in skills education. Approximately two million people are currently working towards City & Guilds qualifications, which are offered in more than 20 industry sectors.
• The City & Guilds Group operates in 80 countries, with regional offices in Malaysia, Ireland, Sri Lanka, Dubai, South Africa and New Zealand. City & Guilds is incorporated by a royal charter and its president is HRH The Princess Royal. Any surpluses made through its work is reinvested into education or used for student support programmes.
• Digitalme, A City & Guilds Group Business, offers digital credentialing services to help organisations and individuals realise their potential by making all skills visible – digitalme.co.uk.
• The Open Badge Academy (OBA) is an online marketplace and evidenced-based assessment platform, developed by Digitalme, that enables organisations to offer people opportunities to discover, evidence and gain recognition and endorsement, using Open Badges, for the in-demand skills they need to transition into employment and progress in their career – openbadgeacademy.com.
• Open Badges is a global, open digital credentialing (certification) standard for the recognition of formal, informal and non-formal development – https://openbadges.org .

 

• Worldchefs is a thriving global network of more than 100 chefs’ associations, founded nearly a century ago, in October 1928 at the Sorbonne in Paris, with the venerable August Escoffier as first Honorary President Worldchefs is a global authority on food, establishing impact through leadership and action in three core areas:
  • Education: providing ongoing world-class professional development across all culinary levels and creating the world’s first global culinary certification
  • Events and competition: providing a gateway to global networking and learning opportunities
  • Feed the Planet: delivering humanitarian and sustainability initiatives which create better lives, better food and better futures for all of our communities across the planet through advocacy, partnerships, and passion.