Join Worldchefs Village at SIRHA LYON 2027
Join Worldchefs Village during the Bocuse d’Or Final and Coupe du Monde de la Pâtisserie (World Pastry Cup) in Lyon, France, from 21–25 January 2027.
Located at the heart of Sirha Lyon, Worldchefs Village offers National Member Chef Associations, Worldchefs Recognized Schools, partners, tourism organizations, convention bureaus, and companies a unique platform to connect with an international audience of culinary professionals and decision-makers.
Why Participate?
Worldchefs Village’s prime location within the exhibition provides an exceptional opportunity to:
- Promote your chefs’ association, activities, and membership
- Showcase the products and services of your partners
- Highlight your national cuisine, culinary heritage, and tourism offer
- Host culinary demonstrations in a fully equipped kitchen
- Welcome guests and network in the Worldchefs Village lounge
Our fully equipped kitchen and guest lounge are available for your culinary demonstration needs before chefs and guests visiting the exhibition.
Reach a Global Audience
Sirha Lyon 2025 welcomed:
- 257,363 professionals (including 15% international / 56% decision-makers)
- 2,300 exhibitors, with 25% international representation, 40 countries, and 14 international pavilions
- 4,700 brands
- 800 innovations & new products
- 465 candidates for the Sirha Innovations Awards
- 122,619 digital connections (networking) made through the Sirha Food app
- 80 masterclasses, round tables, and competitions
- 380 chefs, speakers, professionals, and contestants on stage
Source: Sirha Lyon 2025
Showcase Your Culinary Heritage
Worldchefs invites regions and destinations to celebrate their culinary identity through dedicated national or regional showcases.
Working together with tourism boards, convention bureaus, producers, and local partners, you can present:
- Regional cuisine and food culture
- AOP/IGP products and local producers
- Traditional recipes and forgotten foods
- Local chefs and culinary talent
- Your destination as a gastronomic tourism destination
Share the flavors, traditions, and stories that make your region unique with a global audience of chefs, industry professionals, media, and food enthusiasts.
Download and share this flyer with your interested partners, government bodies, city and tourism boards to join us.
Reserve Your Space
For full participation details and booth reservations, download the information package or click the button below.
Questions? Contact us — we will be happy to help.
SIRHA LYON, BOCUS D’OR FINAL & WORLD PASTRY CUP:
Sirha Lyon 2027 will be held from 21 to 25 January 2027 at Eurexpo Lyon and stands as a key international event for Food Service and hospitality. Bringing together professionals from across the sector, the show offers five days of innovation, inspiration and exchange.
Its programme includes flagship spaces such as Sirha Food Forum, Sirha Bake, Sirha Métiers de Bouche, Sirha Coffee Show, Sirha Innovations and the Pop Up Food Concept, as well as the Contest Arena, home to major competitions including the International Catering Cup, the Bocuse d’Or and the Pastry World Cup.
