December 2017: One-third
of all the food the world produces ends up in the bin.* Some 70% of our
business is related to food, and we feel we must engage in this global issue.
With this documentary, Electrolux brings together key food experts weighing on
the present and the future of sustainable food choices.
“Feeding the world’s
growing population sustainably is one of the greatest challenges of our time.
We believe Electrolux, as a world-leader in kitchen appliances, has a
responsibility and opportunity to contribute on issues related to cooking and
food consumption,” says Jonas Samuelson, Electrolux CEO.
“With this documentary,
we seek to provide a platform for different informed perspectives while also
enticing the world to make more sustainable choices when it comes to food. We
want to inspire people to reconsider where food comes from, how we consume it,
and why we should enjoy every ingredient on the plate,” says Henrik Sundström,
VP Sustainability Affairs.
documentary, consisting of 10 chapters, has been created as part of the Group’s
community support efforts to inspire sustainable food consumption and cooking
habits among consumers and professionals. It brings together some of the
biggest names in food, such as star chef Dan Barber, urban-farming pioneer
Anastasia Cole Plakias, and food-tech specialist Johan Jörgensen, to weigh in
on the state of food – from freezers and bycatch to bite-sized solutions and
launched its food-centered community support approach last year,
initiating the Electrolux Food Foundation and
launching the Feed the Planet partnership to
fulfill the objectives. Several local and two global projects are now active
through this partnership between Worldchefs, Electrolux and AIESEC.
Ten Stories About Food Waste – See the
Chapter 1 – “A Rotten
Chapter 2 – “Wasteland”
Chapter 3 – “A Return to Our
Chapter 4 – “Goodbye Menue”
Chapter 5 – “Fed from Your
Chapter 6 – “Food Fit for
Chapter 7 – “By Catch”
Chapter 8 – “Tech to the
Chapter 9 – My Problem, Your
Chapter 10 – Hopes And Dreams
Reprinted from Electrolux: http://www.electroluxgroup.com/en/ten-stories-about-food-waste-documentary-invites-to-change-24210/