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Australia needs your help fundraising for Red Cross Bushfire relief & recovery campaign

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Australia, 17th January 2020

Paris, France · 17 January 2020 · Australia needs your help fundraising for Red Cross Bushfire relief & recovery campaign

Dear Chefs, 

Fires have been blazing throughout Australia since September, destroying over 2,000 homes and killing an estimated 1 billion animals. With months left to go in the fire season, we are asking for your help. 

Desserts 4 Difference is a global campaign being championed by a growing number of pastry chefs and dessert makers to raise money for bushfire relief and recovery through the Red Cross and open to any business that sells desserts or sweets. On Saturday, February 8th, you can help by creating a signature dessert or redirecting a portion of proceeds from pastry sales for this fundraising effort. Alternately, if you are a business or restaurant, you can simply donate to support the campaign at any point.

The Desserts 4 Difference Instagram is now live so they will tag, share and post dessert photos and include all business or restaurant logos provided on the Red Cross sponsors page.

All participation is welcome. All donations are added directly to the official Australian Red Cross fundraising site. Please find the link here.  

The Australian Culinary Federation will be launching a Chefs Social Responsibility disaster aid relief initiative in conjunction with World Chefs Without Borders. Complete details will be announced soon. For information please contact [email protected] 

Our combined efforts will make a difference, #desserts4difference

Thank you,

Willment Leong, WCWB Chairman


The World Association of Chefs’ Societies, known as Worldchefs, is a dynamic global network of 110 chef associations worldwide. A leading voice in the hospitality industry, Worldchefs carries 91 years of history since its founding at the Sorbonne by the venerable Auguste Escoffier. Representing a mobilized international membership of culinary professionals, Worldchefs is committed to advancing the profession and leveraging the influence of the chef jacket for the betterment of the industry and humanity at large.

Worldchefs is dedicated to raising culinary standards and social awareness through these core focus areas:

Education – Worldchefs offers support for education and professional development through the landmark Worldchefs Academy online training program, our expansive network of Worldchefs Certified Schools and curriculums, and the world’s first Global Hospitality Certification recognizing on-the-job skills in hospitality; 

Networking – Worldchefs provides a platform for connection to chefs around the world, and a gateway for industry networking opportunities through endorsed events and the preeminent biennial Worldchefs Congress & Expo;

Competition – Worldchefs sets global standards for competition rules, provides Competition Seminars and assurance of Worldchefs Certified Judges, and runs the prestigious Global Chefs Challenge;

Humanitarian & Sustainability – our Feed the Planet and World Chefs Without Borders programs relieve food poverty, deliver crisis support, and promote sustainability across the globe.

For more information about Worldchefs, visit us at

For image, click here: A house burning in Lake Conjola, New South Wales, on New Year’s Eve.Credit…Matthew Abbott for The New York Times


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