Norwegian King Prawns AS and Worldchefs Join Forces to Inspire Culinary Excellence Worldwide

Norwegian King Prawns AS and Worldchefs Join Forces to Inspire Culinary Excellence Worldwide

• Norwegian King Prawns AS, a global supplier of premium seafood, has joined Worldchefs as a Global Partner.
• Under its flagship brand, White Queen™, the company delivers king prawns renowned for their clean, healthy, and superior quality.
• Learn more about Worldchefs’ partnership opportunities at www.worldchefs.org/partnership.

Paris, 7 May 2025 – The World Association of Chefs’ Societies (Worldchefs), the leading global network of culinary professionals, has welcomed Norwegian King Prawns AS as its newest Global Partner.

A global supplier of premium seafood, Norwegian King Prawns AS is renowned for its flagship brand, White Queen™—king prawns celebrated for their clean, healthy, and exceptional quality. Farmed using Norway’s crystal-clear seawater and sustainable hydro power, the White Queen™ line embodies a commitment to innovation, sustainability, and culinary distinction.

Through this new partnership, Norwegian King Prawns AS will support Worldchefs’ mission to empower chefs, promote emerging talent, and drive innovation across the foodservice industry. As a Global Partner, the company will provide product support to the Global Chefs Challenge and engage with a network of top chefs, educators, and industry leaders.

“At Norwegian King Prawns AS, we are thrilled to join Worldchefs as a Global Partner—an organization that shares our passion for superior-quality products,” said Oscar Maaseide, Chief Executive Director at Norwegian King Prawns AS. “This partnership aligns perfectly with our mission to deliver sustainably farmed king prawns, cultivated in Norway’s pure seawater and powered by clean energy. It opens new opportunities to connect with chefs around the world and celebrate gourmet seafood. We hope that our statement, ‘This is not just king prawn—this is White Queen, powered by Norwegian King Prawns AS,’ will be met with the reply, ‘It’s Gourmet Seafood for Special Occasions!’”

“We’re thrilled to welcome Norwegian King Prawns AS as a Global Partner and Worldchefs Trusted Brand,” said Andy Cuthbert, President of Worldchefs. “As an innovative force in aquaculture, their commitment to quality aligns with our mission to elevate culinary standards across the industry and support chefs around the world.”

Learn more about Worldchefs partnership opportunities at www.worldchefs.org/partnership.

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About Norwegian King Prawns AS – The Company

• Norwegian King Prawns AS is a fully integrated aquaculture company with the species king prawn (Litopenaeus vannamei) and is headquartered in Rogaland on the south-western part of Norway.
• We have our own hatchery, fry and growth facility, packaging and sales in Rogaland.
• We farm our White Queen™ king prawns in tanks on land.
• We use the Norwegian clear seawater and heat it with clean Norwegian hydro power.
• We use Biofloc® to optimize water quality.
• Our employees are the foremost in their fields and contribute greatly to us delivering first-class White Queen™ king prawns to demanding customers all over the world – mainly in the Nordic countries, the UK, the USA and France as well as Metropolises all over the World.

About Norwegian King Prawns AS – The Message

• Norwegian King Prawns AS offers premium king prawns under its own brand White Queen™
• “White Queen™ King prawn is bred and raised sustainably in Rogaland on the Western part of Norway. The prawn needs tending for four months before it is ready to be served. The White Queen™ brand is your guarantee of clean and healthy premium quality seafood. It means you can rest assured that the prawn you eat has been raised and handled with the utmost care.
• “White Queen™is seafood that we in Norwegian King Prawns AS are proud to sell!”
• White Queen™ King prawn – ”It’s Gourmet Seafood for Special Occasions”

For more information contact:

Magnus Skretting – +47 90174476 – magnus@norwegiankingprawns.no

About Worldchefs

The World Association of Chefs’ Societies, known as Worldchefs, is a federation made up of 110 national chef associations. A leading voice in the hospitality industry, Worldchefs carries years of history since its founding in 1928 at the Sorbonne by the venerable Auguste Escoffier.

Representing a mobilized international membership of culinary professionals, Worldchefs is committed to advancing the profession and leveraging the influence of the chef jacket for the betterment of the industry and humanity at large.

Worldchefs is dedicated to raising culinary standards and social awareness through these core focus areas:

• Education – Worldchefs offers support for education and professional development through the landmark Worldchefs Academy online training program, a diverse network of Worldchefs Education Partners and curriculum, and the world’s first Global Culinary Certification recognizing on-the-job skillsin hospitality;
• Networking – Worldchefs connects culinary professionals around the world through their online community platform and provides a gateway for industry networking opportunities through endorsed events and the biennial Worldchefs Congress & Expo;
• Competition – Worldchefs sets global standards for competition rules, provides Competition Seminars and assurance of Worldchefs Certified Judges, and operates the prestigious Global Chefs Challenge;
• Humanitarianism & Sustainability – Worldchefs Feed the Planet and World Chefs Without Borders programs relieve food poverty, deliver crisis support, and promote sustainability across the globe.

Visit www.worldchefs.org to learn more.

Media contact: 

Olivia Ruszczyk communications@worldchefs.org