Join Kraft Heinz innovation chefs Hubert Heijligers and Ed Ryan Jr. for an inspiring session that explores how global flavor trends can be used to reinvent everyday cooking. Drawing from their experience leading culinary innovation, they’ll share practical ways to transform classic dishes with bold pairings, trend-forward techniques, and versatile ingredients.
During this session, you will:
- Learn how leading chefs apply global trends to find inspiration and create delicious, on-trend menu items.
- Discover how Tomato Ketchup varieties can be paired with trending cuisines to add unexpected flavor twists.
- Explore the versatility of ketchup as a culinary tool to breathe new life into familiar dishes.
To join the webinar, register below or click here.
Practical Information:
- Topic: Unlocking Culinary Creativity with Global Trends
- Where: 2PM CET on Zoom, Facebook Live, Twitter, and YouTube!
- When: August 21st, 2025
A digital badge and certificate will be awarded to the participants of this webinar.
This webinar is brought to you by Kraft Heinz.
About the Speakers

Hubert Heijligers
Senior Culinary Innovation Manager at Kraft Heinz
Meet Chef Hubert Heijligers, Senior Culinary Innovation Manager at Kraft Heinz, with 14 years of experience driving innovation within the company. With a degree in Product Innovation and classical culinary training, Hubert brings a diverse blend of skills to his role. He began his career in high-end catering and culinary training, before transitioning to institutional food and eventually joining Heinz as a Product Developer. Today, he leads the Culinary Innovation team at Kraft Heinz, leveraging his expertise to shape the future of food.

Ed Ryan Jr.
Global R&D Culinary Innovation Manager at Kraft Heinz
Meet Ed Ryan Jr., the driving force behind Kraft Heinz’s Chefs Network and Food Service Culinary Innovation Manager on a global scale. Based at the Kraft Heinz R&D center in The Netherlands, Ed empowers chefs worldwide to create unforgettable culinary experiences when using HEINZ products. With a degree in Food Science and classical training in Culinary Arts, Ed has turned his passion into a career, working as a research chef for 8 years. Notably, he’s the mastermind behind the top-selling HEINZ Professional Mayonnaise. His enthusiasm lies in connecting with chefs, experimenting with science, and building a global culinary community that shares his love for innovative cuisine.