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Stockholm, Sweden, 12 July, 2018
A playful
toolkit has been developed by Worldchefs and AIESEC with the support
of the Electrolux Food Foundation to educate school children about sustainable
eating. The joint initiative calls to action to raise awareness about
sustainable food . The toolkit is pre-launched
on July 13 at the annual Worldchefs Congress, taking place in Kuala Lumpur, Malaysia.
The new
toolkit, is based on the UN initiative World’s
Largest Lesson, which introduces the Sustainable
Development Goals to children and young people. At the Worldchefs Congress,
gathering hundreds of chefs from around the world on July 11-14, the Electrolux
Food Foundation is together with Worldchefs and AIESEC introducing the beta
version of the new toolkit, and calling chefs to join the
initiative. The day will be fully devoted to sustainable cooking and
the need to reduce the current amount of food wasted in the world.
Young
volunteers from the international youth-led network AIESEC will also use the
toolkit, as part of the ongoing volunteering efforts on responsible consumption supported
by the Foundation. The Electrolux Food Foundation also
supports the Worldchef’s Sustainability Curriculum to
help the next generation of chefs use resources more sustainably.
“We’re
very happy to back this call to action at one of the most important events for
chefs in the world,” says Malin Ekefalk, Director of Social Responsibility.
“Chefs are role models, who have a strong voice and influence over many people
in the world. The Electrolux Food Foundation is delighted to count on them to
really make a difference in the way to handle this global issue.”
“It’s a
devastating fact that 30% of the planet’s resources go to waste. If we can act
smarter we can easily feed the planet,” adds Ragnar Fridriksson, Managing
Director, World Association of Chefs Societies. “The chefs have a key role to
play in addressing this issue. With our passion, we can inspire more
responsible use of resources for the sake of future generations. We should also
re-think our own recipe and bring more awareness to our industry on the
importance of sustainable cooking. I’m calling upon all chefs to act now and
start make a difference today,”
Since
2016, Worldchefs, AIESEC and the Electrolux Food Foundation together have been
driving the Feed the Planet partnership to
inspire better eating and cooking habits among consumers and professionals and
to support people in need.
For more information about Electrolux Food Foundation,
click here.
