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Worldchefs Welcomes HUG On Board As Global Partner

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Switzerland, 05th March 2018

Welcomes HUG On Board As Global Partner


 DATE @ “d MMMM yyyy” 9 March 2018 – Worldchefs is pleased to announce a new partnership with Switzerland-based
food service giant, HUG, who will be recognized as a Global Partner of
Worldchefs, with exclusivity in the “prêt-à-garner” market.


Since 1877, Swiss family-owned HUG has lived by these values –
sincere, entrepreneurial and conscientious. The company was founded by Josef
Hug-Meyer, who created the
recipe for the iconic Swiss bread –
Zwieback and since then, the company has been
managed by generations after. Through hard work and dedication, they have added
other biscuits and brands to form a major conglomerate  that is synonymous with quality products in
the food industry.


“We’re excited to have HUG on-board as a global partner for
Worldchefs. For years, they have created quality products  and this reputation means  this is naturally a trusted brand for chefs
to work with,” said Thomas Gugler, Worldchefs President.


have been a valuable partner to Worldchefs over the past years and we are
particularly proud to continue our close collaboration in the future.” Said
Ragnar FRIDRIKSSON, Managing Director



About HUG

The company history of HUG started over 140
years ago in a bakery in Lucerne. Josef Hug-Meyer laid the foundation stone for
success in 1877, with the discovery of the zwieback or rusk. Since then
countless other biscuits such as Läckerli, Willisauer-Ringli, DAR-VIDA
Crackers, biscuits for restaurants and hospitality, frozen snacks and Bricelets
have been added, partly by company take-overs. The takeover of Wernli AG from
Trimbach in 2008 enabled optimum expansion of the range to include biscuits
containing chocolate. Choco Petit Beurre, Japonais and Jura Wafers were
invented at Wernli.

HUG AG is a Swiss family company through and
through: with its three locations Malters, Willisau and Trimbach it is at home
in the heart of Switzerland and is now managed in the fourth generation by
Andreas and Werner Hug.

The recipe for the quality and good taste of
our products is in the hands of the people who work with them. True to our

Sincere, entrepreneurial and conscientious.

About Worldchefs

The World Association of Chefs’ Societies, or Worldchefs in short, is a
dynamic global network of more than 100 chefs associations representing chefs
at all levels and across all specialties worldwide. It was founded in1928 at
the Sorbonne in Paris with the venerable August Escoffier as first Honorary

Worldchefs is a global authority on food, creating impact through these
core focus areas:

Education – includes our landmark Recognition of
Quality Culinary Education program and the world’s first global culinary

Networking – Worldchefs provides a gateway to
global culinary networking opportunities and hosts the landmark biennial
Worldchefs Congress & Expo;

Competition – Worldchefs upholds a list of
certified judges, sets global standards for competition rules, and runs the
prestigious Global Chefs Challenge;

Humanitarian & sustainability – our
Feed the Planet and World Chefs Without Borders programs relieve food poverty,
deliver crisis support, and promote sustainability across the globe.


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