Paris, France · 29 November 2019 · Worldchefs announces historical partnership with Birra Morena
HISTORICAL AGREEMENT BETWEEN BIRRA MORENA AND THE WORLD ASSOCIATION OF CHEFS SOCIETIES
Worldchefs will bring an Italian beer to the table for the first time
The World Association of Chefs Societies has chosen Birra Morena as a travel companion, an exclusive collaboration with the aim of promoting, in the next few years, the association of food with beer worldwide.
Worldchefs is a worldwide network of chef associations, founded in Paris in October 1928, which currently includes around 110 associations, representing many nations, and millions of chefs.
Birra Morena, already an exclusive partner of the Italian National Cooks, is an Italian brewery that has invested time and resources in high quality projects. Over the past 3 years it has won over 50 medals internationally, including 2 World titles at the World Beer Awards in London: its Celtica Sweet Stout won the title of best beer in the world in its category, a title already won in 2017.
An Italian beer, therefore, is the official beer of Worldchefs and of all the activities that will be promoted around the world where the correct combination of food and beer will be the protagonist.
Fabrizio Tarricone of Birra Morena explains: “We are proud that, after a long evaluation, they chose our beers and our company. It is fantastic to think that with this collaboration we will bring our made in Italy to the most prestigious restaurant in over 110 different countries, with millions of chefs who will combine it with a cuisine of different styles and traditions.”
“Worldchefs’ partnership with Birra Morena presents an exciting opportunity to learn about the world of beer and discover how it can be appropriately paired with different cuisines,” said Ragnar Fridriksson, Managing Director of Worldchefs. “We are delighted to bring them on board as a Corporate Partner.”
The World Association of Chefs’ Societies, known as Worldchefs, is a dynamic global network of 110 chef associations worldwide. A leading voice in the hospitality industry, Worldchefs carries 91 years of history since its founding at the Sorbonne by the venerable Auguste Escoffier. Representing a mobilized international membership of culinary professionals, Worldchefs is committed to advancing the profession and leveraging the influence of the chef jacket for the betterment of the industry and humanity at large.
Worldchefs is dedicated to raising culinary standards and social awareness through these core focus areas:
Education – Worldchefs offers support for education and professional development through the landmark Worldchefs Academy online training program, our expansive network of Worldchefs Certified Schools and curriculums, and the world’s first Global Hospitality Certification recognizing on-the-job skills in hospitality;
Networking – Worldchefs provides a platform for connection to chefs around the world, and a gateway for industry networking opportunities through endorsed events and the preeminent biennial Worldchefs Congress & Expo;
Competition – Worldchefs sets global standards for competition rules, provides Competition Seminars and assurance of Worldchefs Certified Judges, and runs the prestigious Global Chefs Challenge;
Humanitarian & Sustainability – our Feed the Planet and World Chefs Without Borders programs relieve food poverty, deliver crisis support, and promote sustainability across the globe.
For more information about Worldchefs, visit us at www.worldchefs.org.