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PICC 2024 Recognized on the World’s Stage

Read time: 4 Min
Pakistan, 05th March 2024

PICC 2024 Recognized on the World’s Stage

The culinary world witnessed an unprecedented display of talent and expertise at the four-day Pakistan International Culinary Championship (PICC) 2024, organized by the Chefs Association of Pakistan (CAP) in the strategic partnership of College of Tourism & Hotel Management (COTHM). Held at the prestigious Royal Palm Golf & Country Club in Lahore, the event marked a significant milestone in Pakistan’s culinary landscape and was endorsed by Worldchefs.

The four-day culinary championship, inaugurated on February 13, 2024, showcased the prowess of more than 50 international chefs from over 10 countries, alongside around 1,300 local culinary maestros competing across various categories. The PICC 2024 served as a platform not only for fierce competition but also for cultural exchange and culinary innovation.

The event commenced with a vibrant balloons releasing ceremony followed by the captivating Nations Parade, allowing guests a firsthand experience of the culinary diversity on display. Throughout the event, attendees were treated to live cooking stations, adding an interactive dimension to the festivities.

In his addresses on all the four days, COTHM CEO Ahmad Shafiq provided insights into the championship’s significance and scope, setting the stage for an exhilarating journey ahead. Worldchefs Vice President Chef Uwe Micheel, on the behalf of the Worldchefs, expressed gratitude to the PICC administration in his address, acknowledging the efforts invested in making the event a resounding success.

Notably, Qasim Ali Shah commended CAP and COTHM for orchestrating a remarkable international culinary showcase, underscoring the event’s impact on promoting culinary arts and fostering cross-cultural connections. Chef Uwe Micheel, presided over the event as the head of the jury, ensuring the highest standards of judging were maintained.

Adding to the event’s prestige, the National Culinary Team of Pakistan (NCTP) Captain Chef Muhammad Raees served as the moderator during the competitions, facilitating seamless proceedings and fair adjudication.

The PICC 2024 received immense support from its sponsors, with Unilever stepping in as the Title Sponsor, alongside Gold Partners Shan Food Specialists, K&N’s, and Cheezious. Shangrila Foods, Young’s Food, Blue Band Professional, Puratos, Shafaq Oil, and Ambassador Commercial Kitchen Equipment joined as Silver Sponsors, further bolstering the event’s success and impact.

At the closing ceremony of the event, chefs’ belts were awarded to the newly selected players of the National Culinary Team of Pakistan (NCTP). All the participants, medal holders and winners received their certificates, cash prizes and trophies at the end of the ceremony. All the esteemed sponsors also received their shields and souvenirs at the end of the event.


Take your competition to the next level with Worldchefs competition endorsement, a prestigious recognition, achieved by competitions that meet the highest standards of quality. This endorsement provides exceptional opportunities for visibility to an audience of culinary professionals.

Benefits include:

  • Tap into a global community of chefs for greater networking and business opportunities.
  • Unlock new possibilities with optional digital badging and event competition software.
  • Gain free of charge digital badges for competitors and winners with co-branding opportunities.
  • Gain access to downloadable evaluation and scoring sheets on Worldchefs website. 

Learn more and apply to endorse your competition:


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