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Worldchefs Appoints Young Woman Chef as First Brand
Ambassador
DATE @ “d MMMM yyyy” 8 March 2018 – For the first time since its
inception in 1928, Worldchefs has appointed a Brand Ambassador to be the worldwide
face of the association as the feminine force that graces our planet is so
important for us.
Ms Jessi McEwan from Victoria,
Australia has been appointed Worldchefs Brand Ambassador for 2018. As part of
the newly minted Brand Ambassador Program, her responsibilities would include
promoting Worldchefs on a daily basis and driving brand awareness via media
platforms.
“I’m very proud to be a young chef.
I am very humbled to be surrounded by such a strong community of chefs who are
connected by industry support. Worldchefs has given me and the industry so much
respect and provision in all of the things that truly make a great chef,” says
Ms Jessi McEwan.
With a flourishing curriculum vitae in the
culinary field, Jessi was selected for her various attributes – confidence, diligence and versatile
communication skills. She has previously represented Australia on the world stage
in international culinary conferences. She was named the First Young Chef
Ambassador for Australia and the Pacific Rim in 2014 and was the Young Chef
Guest of Honour at the 2016 Chefs Conference in Tasmania. With her
contributions to the culinary scene in Australia, Jessi was selected as the
winner of the Victorian Young Achiever Awards in 2015.
Worldchefs believes that Jessi will
be the driving force behind galvanising young chefs into shaping themselves
into the future leaders of the culinary
world and be a role model for young women chefs. “With Jessi as the face of Worldchefs, we hope
to encourage and bring up the next generation of chefs and to empower them,” shares
Thomas Gugler, President of Worldchefs.
About Worldchefs
The World Association of Chefs’ Societies, or
Worldchefs in short, is a dynamic global network of more than 100 chefs associations
representing chefs at all levels and across all specialties worldwide. It was
founded in1928 at the Sorbonne in Paris with the venerable August Escoffier as
first Honorary President.
Worldchefs is a global authority on food, creating
impact through these core focus areas:
Education –
includes our landmark Recognition of Quality Culinary Education program and the
world’s first global culinary certification;
Networking –
Worldchefs provides a gateway to global culinary networking opportunities and
hosts the landmark biennial Worldchefs Congress & Expo;
Competition –
Worldchefs upholds a list of certified judges, sets global standards for
competition rules, and runs the prestigious Global Chefs Challenge;
Humanitarian & sustainability – our
Feed the Planet and World Chefs Without Borders programs relieve food poverty,
deliver crisis support, and promote sustainability across the globe.
For media enquiries, kindly contact:
Matthias Bonnin
Director of Sales & Marketing
