June 2018
For the third
time, Electrolux Professional joins forces with Worldchefs to support the
Congress & Expo, taking place this year in Kuala Lumpur, July 11-14. As
part of its ongoing partnership with the global network of chefs’ associations,
Electrolux Professional will be providing top-of-the-range kitchen solutions at
the event as well as encouraging action on food waste through Feed the Planet,
a social responsibility initiative founded by Worldchefs in partnership with
Electrolux and AIESEC.
This year’s
congress, themed Asia on a Plate, will see 4,000 chefs gather from 105
countries to compete in the Global Chefs Challenge. Over four days participants
will share their culinary expertise alongside industry experts while a packed
program of keynotes and seminars are on offer for all visitors.
“We are
delighted to be continuing our partnership with Worldchefs, enhancing our
presence in Malaysia by supporting an event that unites the best and most
promising chefs,” says Luca Franchi, Regional Marketing Manager at Electrolux
Professional,
Electrolux
Professional is premium partner at the event and exclusive equipment supplier
providing the ten competition kitchens with solutions such as the Electrolux
Cook&Chill system, the Benefit Line refrigeration made in Thailand for
Southeast Asia and the state-of- the-art Induction Cooker. An extra special
guest – the brand new Molteni Caractère – will keep chefs entertained in the
Cooking Arena
Electrolux
Professional’s presence extends beyond products with the message to make a
positive difference for the next generation through sustainable cooking and
food consumption. On stage as part of a dedicated Sustainability Day on July
13, presentations on the successes of the Feed the Planet projects culminates
in a Global Chefs Challenge – a call to action for chefs to reduce food waste
and take their knowledge into schools, bringing awareness on food issues to
children around the world.
“We look forward
to using this exciting opportunity to spread the word on the Feed The Planet
initiative, combining our expertise with chefs around the world to educate,
inspire and encourage action to promote sustainable cooking that will shape
living for the better,” says Ingrid Yllmark, VP Corporate Communications,
Electrolux Professional.
For more
information on Electrolux Professional’s leading range of commercial kitchen
and laundry equipment, please visit: www.electrolux.com/professional, www.electrolux.com.sg/professional
ENDS
For further information contact Luca Franchi
luca.franchi@electrolux.com
Electrolux S.E.A. Pte. Ltd – Electrolux Professional
1 Fusionopolis Place,, #07-10 Galaxis, Singapore 138522
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