- Worldchefs welcomes Nielsen-Massey Vanillas as a new Global Partner, uniting to empower chefs worldwide through education, sustainability, and innovation.
- The partnership kicked off with a webinar viewed by more than 69,000 people. This event underscores Nielsen-Massey’s belief in elevating culinary professionals through education, collaboration, and the world’s finest vanilla.
- Learn more about Worldchefs partnership opportunities at www.worldchefs.org/partnership.
Paris, 8 October 2025 – Worldchefs is proud to welcome Nielsen-Massey Vanillas, a family-owned vanilla brand with a longstanding commitment to excellence, as a new Global Partner. Known worldwide for its pure vanilla extracts, pastes, and flavors, Nielsen-Massey will work with Worldchefs to support chefs globally through education, sustainability, and innovation.
This partnership reflects a shared dedication to empowering chefs at every level and celebrating the passion and precision that define our industry.
Guided by Heritage, Driven by Innovation
With over a century of expertise, Nielsen-Massey is on a mission to delight people with nature’s finest vanillas and flavors. They remain dedicated to elevating the craft of chefs worldwide, offering premium vanilla products that inspire culinary creativity. Central to their mission is sustainability, as outlined in their latest Sustainability and Corporate Responsibility Report. The report highlights their long-standing farmer and supplier relationships.
Hand-in-hand to sustainability, Nielsen-Massey is committed to innovation, finding new market solutions such as their convenient Single Serve Vanilla packets and their new Mexican Pure Vanilla Bean Paste – Nielsen-Massey Vanillas. Already embraced by chefs, the paste offers a deep, spiced flavor profile with notes of nutmeg, clove, subtle tobacco, and fruity undertones. As a more cost-effective and practical alternative to whole beans, it provides an ideal choice for those seeking a flavor experience closer to the bean than a traditional extract.
“We’re very excited to join forces with Nielsen-Massey as a Global Partner, bringing vanilla information and innovations to our global community,” said Ragnar Fridriksson, Worldchefs Managing Director. “We’re eager to continue exploring opportunities to inspire, educate, and connect culinary professionals worldwide.”
A Journey to Mexico
To kick off the partnership, Nielsen-Massey hosted an informative webinar with Worldchefs, inviting chefs on a journey to vanilla’s birthplace in Mexico during an online session titled, “Vanilla’s First Love: The Journey of Vanilla and Its Place in Fine Chocolate.”
Acclaimed pastry chef Kriss Harvey hosted the event, exploring the Mesoamerican roots of the iconic vanilla-chocolate pairing, and demonstrating a raspberry and chocolate pâte de fruit coated in Nielsen-Massey Mexican vanilla sugar and ground cacao nibs.
The webinar has already attracted global participation of over 69,000 viewers. This highlights Nielsen-Massey’s belief in elevating culinary professionals through education, collaboration, and the world’s finest vanilla.
Shaping the Future Together
Together, Nielsen-Massey and Worldchefs will continue to create opportunities for professional growth. Through webinars, product innovation, and sustainability initiatives, we ensure chefs have access to the resources and inspiration they need.
Visit https://nielsenmassey.com/ to discover more.
Learn more about Worldchefs partnership opportunities at www.worldchefs.org/partnership.
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About Nielsen-Massey
With more than a century’s worth of experience, Nielsen-Massey Vanillas has earned a reputation as the world’s leading manufacturer of premium, pure vanilla extracts. The third-generation family-owned and operated company uses a proprietary slow, cold extraction process to deliver the richest tasting vanilla. Nielsen-Massey was the first to introduce an organic and fair trade vanilla from Madagascar and remains committed to supporting the plants, people and communities that supply its beans. All consumer products are all-natural, allergen-free, certified Kosher and Gluten Free, and Non-GMO Project Verified. The company is headquartered in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, the Netherlands. To learn more visit nielsenmassey.com.
About Worldchefs
The World Association of Chefs’ Societies, known as Worldchefs, is a federation made up of 110 national chef associations. A leading voice in the hospitality industry, Worldchefs carries years of history since its founding in 1928 at the Sorbonne by the venerable Auguste Escoffier.
Representing a mobilized international membership of culinary professionals, Worldchefs is committed to advancing the profession and leveraging the influence of the chef jacket for the betterment of the industry and humanity at large.
Worldchefs is dedicated to raising culinary standards and social awareness through these core focus areas:
- Education – Worldchefs offers support for education and professional development through the landmark Worldchefs Academy online training program, a diverse network of Worldchefs Education Partners and curriculum, and the world’s first Global Culinary Certification recognizing on-the-job skills in hospitality;
- Networking – Worldchefs provides a gateway for industry networking opportunities through events including the biennial Worldchefs Congress & Expo;
- Competition – Worldchefs sets global standards for competition rules, provides Competition Seminars and assurance of Worldchefs Certified Judges, and operates the prestigious Global Chefs Challenge;
- Humanitarianism & Sustainability – Worldchefs Feed the Planet and World Chefs Without Borders programs relieve food poverty, deliver crisis support, and promote sustainability across the globe.
Visit www.worldchefs.org to learn more.
Media contact:
Olivia Ruszczyk communications@worldchefs.org
