RUNGIS, FRANCE March 24, 2017: Friedr. Dick and Worldchefs are pleased to announce the renewal of a partnership that began nearly a decade ago in 2008, with a new four-year agreement that will see this powerful collaboration extended until 2020.
Friedr. Dick, a premier manufacturer of innovative knife-products for chefs and butchers, will provide Worldchefs with sponsorship funds as well as functional and design-orientated products that will be used in culinary competitions and other Worldchefs events around the globe.
“Once again, we are proud to make Friedr. Dick our exclusive Worldchefs knives partner for another four years,” said Thomas A. Gugler, President Worldchefs. “Our organizations each have a long history of tradition and excellence, and a shared vision to raise culinary innovation and standards around the globe.”
Friedr. Dick, already a trusted supplier to culinary schools, hotels, restaurants and other professional clients worldwide, is continuously seeking new ways to add value for their users. “To continue in our role of premier manufacturer we need to keep innovating, and for that we also rely on input from our customers,” Steffen Uebele, Director of Sales and Marketing at Friedr. Dick. “With a global network of over 100 countries, represented by 10 million chefs worldwide, Worldchefs is the ideal partner to help us reach our end-users. The invaluable input we gain then allow us to continue making the highest-quality, most relevant products in the industry, to strengthen our brand and to support Chefs worldwide.”
The next major Worldchefs event to feature Friedr.Dick is HOFEX, taking place in Hong Kong in May 2017.
In addition to providing products to events, Friedr. Dick will share news and ideas with the Worldchefs global community by contributing to learning videos, congress events and other meetings.
About Friedr. Dick
Friedr. Dick is the only manufacturer worldwide who offers a complete range of knives, sharpening steels, ancillary items for chefs and butchers as well as grinding machines. The long-standing tradition and experience of manufacturing products for chefs and butchers allow a continuous development of innovative products. Input from customers, especially end-users and our own ideas are converted into high-quality products.
World Association of Chefs Societies is a global network of chefs associations founded in October 1928 at the Sorbonne in Paris, where the venerable Auguste Escoffier was named as first Honorary President. Today, this global body has over 100 official member chefs associations that represent more than 8 million of professionals worldwide.
Worldchefs’ mission is to maintain and improve the culinary standards of global cuisines. We accomplish these goals through education, training and professional development of our international membership. As an authority and opinion leader on food, Worldchefs represents a global voice on all issues related to the culinary profession.
PR & Marketing Manager, Worldchefs
mobile + 33 (0) 6 37 66 50 99
office + 33 (0) 1 46 87 65 10
Friedr. Dick GmbH & Co. KG
Media & PR, Friedr. Dick
office: +49 7153 817-103