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THAIFEX – World of Food Asia 2014 Celebrates its 10th anniversary

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Thailand, 27th May 2014

With much success, THAIFEX-World of Food Asia celebrates its 10th anniversary in partnership with DITP and TCC. Since it was officially launched in 2004, THAIFEX–World of Food Asia has reached many milestones in the past decade, and a record-breaking number of international participation this year.


The 3-day trade 2014 event has garnered a thumbs-up rating from exhibitors for another year of record-breaking trade visitor attendance. More than 30,000 international and domestic trade buyers and visitors attended this year’s THAIFEX-World of Food Asia. They were able to meet up with top quality exhibitors ranging from food and beverage producers through to seafood, coffee & tea manufacturers as well as equipment and food service providers. With Japan as the partner country, led by JETRO, THAIFEX–World of Food Asia featured an impressive presentation of Japanese products both on the show floor and at THAIFEX-World of Food Asia‘s 10-Year Anniversary Welcome Reception.


Parallel to THAIFEX-World of Food Asia, the ASEAN Food Industry Thought Leaders Panel brought together global opinion leaders and food industry experts sharing their views on building capabilities to overcome food safety and security challenges, both domestically and internationally.


Competitions Galore


The 3rd Thailand Ultimate Chef Challenge proved to be another outstanding success at this year’s THAIFEX-World of Food Asia! With more than 500 chefs, the ratio of international to local participants was a close 30:70 ratio this year. This included 153 overseas competitors from Australia, Cambodia, China, Japan, Korea, Laos, Malaysia, Myanmar, Singapore, Taiwan, Slovakia, Vietnam and 356 Thai participants from 20 provinces.


Thailand Ultimate Chef Challenge 2014


Says Willment Leong, Organising Chairman, “This competition has become one of the most important culinary competitions in Thailand. The chefs are looking forward to joining this competition not just to win, but also to learn. With world-class judges with us, this has created a very positive atmosphere.”


Roasters’ Choice Award


At the 2nd Roasters’ Choice Award, 56 entries of beans were submitted by coffee producers from Asia. The panel of coffee specialists included, Michael De Renovard, Tuti Hahanah Mochtar, Hide Nishimura, Felix Wong and Chen Chia-Sheng, were in search for the best coffee beans in Asia.


THAIFEX – World of Food Asia 2015 will return to IMPACT from 20 to 24 May 2015. For more information on THAIFEX – World of Food Asia 2015, please visit their website.


To find out THAILAND ULTIMATE CHEF CHALLENGE 2014 & ROASTERS’ CHOICE AWARD 2014 RESULTS see the document enclosed. 






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