Friday, February 14, 2014
Pakistani cuisine has a unique richness in terms of traditions, range of dishes and its taste. It has now made its presence in all regions of the world. Mr. Mahmood Akbar, Managing Director of Salt’ n Pepper Restaurants- Pakistan and the UK, a renowned expert of the hospitality industry, has contributed immensely to the hospitality industry of Pakistan. Now in a unique manner he has further proved his love for Pakistan by compiling an authentic book on Pakistani cuisine. The Chefs’ Association of Pakistan (CAP) launched the book at the College of Tourism & Hotel Management (COTHM) on Thursday, February 06, 2014.
The book on Pakistani Cuisine is first of its kind in the history of Pakistan which has been authored by Mr. Mahmood Akbar, Managing Director, Salt’ n Pepper restaurants. This invaluable contribution in terms of documenting the traditional and authentic Pakistani Cuisine will go a long way in reviving the phasing out Pakistani Cuisine.
Attended by the chefs, hospitality industry experts and leaders from the corporate sector and the media, the book launch ceremony revealed Mr. Mahmood Akbar’s dedication and commitment to promote Pakistani Cuisine not only nationally but internationally. He said that food is an important ingredient of the culture and lifestyle of a society. Many countries in the world are known more for their cuisine than for any other reason. The diversity of Pakistani cuisine, he said, surpasses many other cuisines of the world.
Mr. Haseeb A Gardezi, General Manager Pearl Continental Hotel Lahore, food & beverage expert and corporate Vice President of Chefs’ Association of Pakistan Mr. Waqar Ilyas Khan and Mr. Masood Ali khan, CEO Takhleeq Management Consultants, Ex Dy. Managing Director Pearl Continental Hotels and Ex MD PTDC, contributed their expert reviews on the book on this occasion.
In his welcome address, Mr. Ahmad Shafiq, Secretary General of Chefs’ Association of Pakistan (CAP) and CEO of COTHM, lauded Mr. Mahmood Akbar’s precious efforts for promoting the Pakistani Cuisine. The book, he said, will play a vital role in preserving the Pakistani cuisine. The Chefs’ Association of Pakistan signed the MoU with Salt’ n Pepper Restaurants to work together for revival of Pakistani Cuisine. The book will provide substantial support to accomplish the task.
The chief guest of the ceremony, Mr. Kamran Akhtar Lashari, Director General Walled City Authority of Lahore, said that we have a rich culture, history and heritage spanning over thousands of years. Pakistani cuisine is one of the most important components of our culture and lifestyle. Pakistani cuisine was phasing out gradually but the efforts of the Chefs’ Association of Pakistan (CAP), COTHM and Salt’ n Pepper Restaurants to document and preserve traditional Pakistani cuisine is a great initiative.