At the most recent Sirha event, which took place last January, Elle & Vire Professionnel organised a photo competition for food industry professionals. What was the prize? A 2 day pastry-themed trip to Paris!
To play, you just had to strike your best pose at the Elle & Vire stand with a giant carton of Excellence or Sublime Cream like the pictures of Pierre Gagnaire or Christophe Michalak. For 3 weeks, all the photos were posted on the new Elle & Vire Professionnel – International Facebook page and voting began.
On February 23rd, the 6 chefs whose photos received the most likes won 2 days in Paris. 1 Israeli, 2 Argentineans, 1 Moroccan and 2 Saudi Arabians were therefore welcomed by Elle & Vire on May 28th 2015.
1 day of training with Nicolas Boussin, Meilleur Ouvrier de France, at the Maison de la Crème Elle & Vire.
1 day visiting the best pastry boutiques in Paris.
Watch the video of this unforgettable moment, where sharing was at the fore, here: